Is Needle Nose Pliers profitable to sell on Amazon United States?

Flapen scores Needle Nose Pliers 64 out of 100 on Amazon United States, a Maybe. Shoppers spend $2.2M a year across 34 tracked products. Amazon counts 3 of the 3 products launched in the last year as successful launches. Search demand grew +4.1% in the last 90 days.

How competitive is the Needle Nose Pliers niche on Amazon United States?

25 brands and 148 sellers compete in Needle Nose Pliers on Amazon United States. The top 5 Needle Nose Pliers products take 47% of clicks, and the top 5 brands take 63%.

What do buyers complain about in Needle Nose Pliers?

Needle Nose Pliers buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Grip. Returns run at 1.5% of orders.

When does demand for Needle Nose Pliers peak?

Search demand for Needle Nose Pliers on Amazon United States is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the Needle Nose Pliers niche?

Needle Nose Pliers sells for $13.08 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.99 to $38.03. The average product has 2,504 reviews, the count a new listing must catch up to.

Needle Nose Pliers

Maybe

Shoppers spend $2.2M a year here. But the products selling today already average 4.6★, so Needle Nose Pliers is a Maybe.

Flapen Score: 64
64 / 100Top 3% of 9,536 Tools & Home Improvement niches · +16 vs the category median of 48
Market size: $2.2M/yr1.5M searches / yr
90-day growth: +4.1%search demand this quarter
Competition: 47%top-5 click share · 25 brands · 148 sellers

Flapen Score

Needle Nose Pliers against its category

The dotted line is the Tools & Home Improvement average. Past it, Needle Nose Pliers is stronger. Inside it, weaker.

64Maybe

This niche Category average

See the method

Market

The Needle Nose Pliers market on Amazon at a glance

Shoppers on Amazon United States searched for Needle Nose Pliers 1.5M times last year and spent an estimated $2.2M. The top 5 brands take 63% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months: 1.5M
Growth, 90 days vs prior 90: +4.1%
Conversion, latest week: 11.5%
Market size, estimated: $2.2Ma year
Peak month: January1.2× the quietest month
Top search term: needle nose pliers1.0M searches a year

02 · Price

A sale here is worth $13.08.

Listings sell for $13.08 on average, from $4.99 to $38.03. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $13.08 that is $52K to $65K a year per listing.

Average price: $13.08under the $15 to $100 sweet spot
Price range: $4.99–$38.03
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 150K–200K
Units per listing a year: 4,000–5,000
Revenue per listing a year: $52K–$65K
Returns: 1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #768 within Pliers. It carries 2,504 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #768in Pliers
Average rating: 4.63 starsAmazon United States average 4.42 stars
Average reviews: 2,504per listing
Listings tracked: 34

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 57 months

Products