Is Nedfoss Knives profitable to sell on Amazon United States?

Flapen scores Nedfoss Knives 46 out of 100 on Amazon United States, a Fail. Shoppers spend $108K a year across 83 tracked products. Amazon counts 3 of the 11 products launched in the last year as successful launches. Search demand grew -20.9% in the last 90 days.

How competitive is the Nedfoss Knives niche on Amazon United States?

20 brands and 66 sellers compete in Nedfoss Knives on Amazon United States. The top 5 Nedfoss Knives products take 24% of clicks, and the top 5 brands take 91%.

What do buyers complain about in Nedfoss Knives?

Nedfoss Knives buyers on Amazon United States complain most about Size-Overall, Durability, and Sharpness. Returns run at 1.3% of orders.

When does demand for Nedfoss Knives peak?

Search demand for Nedfoss Knives on Amazon United States peaks in Jan–Dec, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Nedfoss Knives niche?

Nedfoss Knives sells for $32.49 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.38 to $166.39. The average product has 1,019 reviews, the count a new listing must catch up to.

Nedfoss Knives

Fail

Demand is soft, at -20.9% this quarter, so Nedfoss Knives is a Fail.

Flapen Score: 46
46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size: $108K/yr250K searches / yr
90-day growth: -20.9%search demand this quarter
Competition: 24%top-5 click share · 20 brands · 66 sellers

Flapen Score

Nedfoss Knives against its category

The dotted line is the Tools & Home Improvement average. Past it, Nedfoss Knives is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Nedfoss Knives market on Amazon at a glance

Shoppers on Amazon United States searched for Nedfoss Knives 250K times last year and spent an estimated $108K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months: 250K
Growth, 90 days vs prior 90: -20.9%
Conversion, latest week: 1.3%
Market size, estimated: $108Ka year
Peak month: December2.1× the quietest month
Top search term: nedfoss knives56K searches a year

02 · Price

A sale here is worth $32.49.

Listings sell for $32.49 on average, from $9.38 to $166.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $32.49 that is $0 to $3K a year per listing.

Average price: $32.49inside the $15 to $100 sweet spot
Price range: $9.38–$166.39
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #375 within Knives, Parts & Accessories. It carries 1,019 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 99%
Out of stock, average day: 0.0%
Average rank: #375in Knives, Parts & Accessories
Average rating: 4.58 starsAmazon United States average 4.42 stars
Average reviews: 1,019per listing
Listings tracked: 83

04 · Newcomers

Amazon counts 3 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months: 11
Successful launches: 3Amazon's first-year sales bar
Average brand age: 53 months

Products