Is Neat Tools profitable to sell on Amazon United States?

Flapen scores Neat Tools 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $4.3M a year across 44 tracked products. Amazon counts 2 of the 2 products launched in the last year as successful launches. Search demand grew -6.7% in the last 90 days.

How competitive is the Neat Tools niche on Amazon United States?

13 brands and 243 sellers compete in Neat Tools on Amazon United States. The top 5 Neat Tools products take 36% of clicks, and the top 5 brands take 89%.

What do buyers complain about in Neat Tools?

Neat Tools buyers on Amazon United States complain most about Value For Money, Size-Overall, and Quality-Overall. Returns run at 1.3% of orders.

When does demand for Neat Tools peak?

Search demand for Neat Tools on Amazon United States peaks in Nov–Dec, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Neat Tools niche?

Neat Tools sells for $111.86 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $12.55 to $341.97. The average product has 652 reviews, the count a new listing must catch up to.

Neat Tools

Maybe

Shoppers spend $4.3M a year here. But buyers convert on only 0.8% of searches, so Neat Tools is a Maybe.

Filters High Price

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $4.3M/yr5.0M searches / yr
90-day growth: -6.7%search demand this quarter
Competition: 36%top-5 click share · 13 brands · 243 sellers

Flapen Score

Neat Tools against its category

The dotted line is the Tools & Home Improvement average. Past it, Neat Tools is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Neat Tools market on Amazon at a glance

Shoppers on Amazon United States searched for Neat Tools 5.0M times last year and spent an estimated $4.3M. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.

Searches, last 12 months: 5.0M
Growth, 90 days vs prior 90: -6.7%
Conversion, latest week: 0.8%
Market size, estimated: $4.3Ma year
Peak month: December1.8× the quietest month
Top search term: milwaukee packout2.5M searches a year

02 · Price

A sale here is worth $111.86.

Listings sell for $111.86 on average, from $12.55 to $341.97. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $111.86 that is $56K to $84K a year per listing.

Average price: $111.86above the $15 to $100 sweet spot
Price range: $12.55–$341.97
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 40K–50K
Units per listing a year: 500–750
Revenue per listing a year: $56K–$84K
Returns: 1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #343 within Tool Organizers. It carries 652 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings: 59%
Prime listings: 48%
Out of stock, average day: 1.2%
Average rank: #343in Tool Organizers
Average rating: 4.69 starsAmazon United States average 4.42 stars
Average reviews: 652per listing
Listings tracked: 44

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 36 months

Products