Is navy blue lamp shades profitable to sell on Amazon United States?

The niche generates $42K/yr across 115 tracked products. 1 of 28 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the navy blue lamp shades niche?

49 brands and 74 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in navy blue lamp shades?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Brightness/Shine/Glow. The return rate is 7.0% — above our launch gate.

When does demand for navy blue lamp shades peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the navy blue lamp shades niche?

Listings span $10.63–$97.84; the average listing price is $32.96 (sweet spot $15–$100). The average incumbent carries 273 reviews — the moat a new listing must climb.

navy blue lamp shades

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but a small market ($42K/yr) keeps it on the watch list.

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible$32.96

avg listing price — sweet spot $15–$100

Price range

Great$10.63–$97.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great273.08

avg incumbent reviews — the moat a new listing must climb

Brand share

Great53%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Returns

Bad7.0%

return rate — above 5% kills the launch gate

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$42K

$42K/yr · 126K searches

Signals High Returns

According to Flapen's Amazon United States niche tracking, navy blue lamp shades is a $42K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

navy blue lamp shades market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $41K–$49K; units × avg price
Conversion rate: 1.0%
Avg BSR: #685
Page quality: 0%
Prime: 82%
Sponsored: 73%
Out of stock: 15.4%
Avg brand age: 28 months
Avg seller age: 206 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

49 rising

Sellers

Top-5 brand share

53%

Top 20: 86%

Top-5 click share

19%

Top 20: 47%

Open market

43%

GO&SO23%
Aspen Creative14%
JNIBOAO6%
Urbanest6%
VIHOSE4%
Koorle4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top navy blue lamp shades search terms

blue and white lamp shade16K/yr +13.5%0.3% conv.
navy blue lamp shades19K/yr -10.0%1.0% conv.
light blue lamp shade14K/yr +15.8%0.6% conv.
navy lamp shade15K/yr -4.2%1.1% conv.
chinoiserie lamp shade12K/yr -22.6%0.2% conv.
navy blue lamp shade10K/yr +17.9%1.0% conv.
lamp shade blue9K/yr +23.1%0.7% conv.
lamp shades blue8K/yr +17.5%0.6% conv.
blue lamp shades set of 29K/yr +17.8%1.0% conv.
small blue lamp shade8K/yr +15.4%0.9% conv.

All search terms

Top navy blue lamp shades products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JNIBOAO Replacement Lamp Shades Set of 2-12 Inch Drum Blue White Floral Pattern Lamp Shades for Table/Floor/Wall Lights Medium Gold Frame with Harp Holder Easy Assembly

JNIBOAO$25.364.4★181 rev

Lamp Shades Set of 2 Drum Lampshade for Table Lamps Floor Lamp 13 Top X 13 Bottom X 10 High Blue Large Line Fabric Lamp Shades Easy Assembly Replacement Lampshades

Koorle$36.584.4★83 rev

SEEYUAN KD Lamp Shades Set of 2 6x128.5 inch Natural Faux Silk Lamp Shades for Table Lamps Medium Lamp Shade for Table Lamp & Bedside Lamp No Assembly Required (Blue)

SEEYUAN$21.514.4★137 rev

GO&SO Drum Blue Lamp Shade for Table Lamp Set of 1 Medium 13x13Dx10H

GO&SO$29.154.0★56 rev

GO&SO 13 Blue Lamp Shades Set of 2 Medium Drum Lamp Shade for Table Lamps

GO&SO$39.974.0★56 rev

Newest

by launch date

Fabric Lamp Shades 10.5x12x9 Inches Drum Pleated Lamp Shade Blue Printed 1 Pack Easy to Assemble Compatible with Table Lamp & Floor Lamp

TOOTOO STAR$28.335 rev

4mo ago

Vuogeeok Blue Leaf 13 Drum Lamp Shades Set of 2 with Harps Spider Fitter

Vuogeeok$38.0134 rev

4mo ago

Drum Lamp Shades Set of 2 13x10 Fabric Lampshades for Table Lamps and Floor Lamps Replacement Decorative Light Shade Chandelier Lamp Covers with Blue Ink Wash Design Support Spider and E26 Base

Scyvenra$33.8549 rev

11mo ago

GO&SO Charming Blue Lamp Shade Medium Drum 11x13x10 Art Deco Shade 1 Pc

GO&SO$28.71205 rev

1y ago

SEEYUAN KD Lamp Shades Set of 2 6x128.5 inch Natural Faux Silk Lamp Shades for Table Lamps Medium Lamp Shade for Table Lamp & Bedside Lamp No Assembly Required (Blue)

SEEYUAN$21.51137 rev

1y ago

What buyers say about navy blue lamp shades

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow22%

“Perfect lighting for bedroom”

Color11%

“I love the color”

Quality-Overall10%

“Good quality lamp shades”

Value For Money10%

“Excellent value”

Assembly/Installation9%

“Easy to put together”

Size-Overall5%

“Fit was perfect”

Touch/Button Controls5%

“The touch control is so easy”

Advertised Vs Actual Product4%

“Exactly as described”

Ease Of Use3%

“easy to use”

Charging3%

“Charging them is great”

What buyers complain about

Size-Overall16%

“bigger than I thought”

Quality-Overall7%

“are very cheap quality”

Brightness/Shine/Glow6%

“Not bright enough”

Assembly/Installation5%

“There is some assembly involved”

Strength3%

“Very flimsy”

Color3%

“Not the right color”

Socket/Port/Plug3%

“USB port does not work”

Charging2%

“USB port not useful for charging”

Value For Money2%

“It looks so expensive”

Functionality-Overall2%

“didn't work for me”

Top return reasons

Size-Overall55%

Color16%

Advertised Vs Actual Product5%

Assembly/Installation3%

Material Quality3%

Quality-Overall2%

Defective Material/Parts2%

Bulb Flicker/Dimming/Color2%

Brightness/Shine/Glow2%