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Navy Blue Lamp Shades

Maybe

The top 5 products take only 19% of clicks. But shoppers spend only $42K a year here, so Navy Blue Lamp Shades is a Maybe.

Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$42K/yr126K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
19%top-5 click share · 49 brands · 74 sellers

Flapen Score

Navy Blue Lamp Shades against its category

The dotted line is the Tools & Home Improvement average. Past it, Navy Blue Lamp Shades is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Blue Lamp Shades market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Blue Lamp Shades 126K times last year and spent an estimated $42K. The top 5 brands take 53% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
1.0%
Market size, estimated
$42Ka year
Peak month
August1.6× the quietest month
Top search term
blue and white lamp shade16K searches a year

02 · Price

A sale here is worth $32.96.

Listings sell for $32.96 on average, from $10.63 to $97.84. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $32.96 that is $0 to $3K a year per listing.

Average price
$32.96inside the $15 to $100 sweet spot
Price range
$10.63–$97.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #685 within Lamps & Shades. It carries 273 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
82%
Out of stock, average day
15.4%
Average rank
#685in Lamps & Shades
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
273per listing
Listings tracked
115

04 · Newcomers

Amazon counts 1 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Navy Blue Lamp Shades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

$0$844$2K$3K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 rising

Sellers

74

Top-5 brand share

53%

Top 20: 86%

Top-5 click share

19%

Top 20: 47%

Open market

43%

  • GO&SO23%
  • Aspen Creative14%
  • JNIBOAO6%
  • Urbanest6%
  • VIHOSE4%
  • Koorle4%

Demand

Navy Blue Lamp Shades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Navy Blue Lamp Shades search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue and white lamp shade16K/yr
  • navy blue lamp shades19K/yr
  • light blue lamp shade14K/yr
  • navy lamp shade15K/yr
  • chinoiserie lamp shade12K/yr
  • navy blue lamp shade10K/yr
  • lamp shade blue9K/yr
  • lamp shades blue8K/yr
  • blue lamp shades set of 29K/yr
  • small blue lamp shade8K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Blue Lamp Shades

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Size-Overall”
7.0%of orders come back
“bigger than I thought”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Navy Blue Lamp Shades questions

Answered from the same tracked data.