Navien
FailDemand is soft, at -42.6% this quarter, so Navien is a Fail.
- Flapen Score
- 35 / 100Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 4835
- Market size
- $45K/yr32K searches / yr
- 90-day growth
- -42.6%search demand this quarter
- Competition
- 52%top-5 click share · 10 brands · 29 sellers
Flapen Score
Navien against its category
The dotted line is the Tools & Home Improvement average. Past it, Navien is stronger. Inside it, weaker.
Market
The Navien market on Amazon at a glance
Shoppers on Amazon United States searched for Navien 32K times last year and spent an estimated $45K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -42.6%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $45Ka year
- Peak month
- November3.0× the quietest month
- Top search term
- navien tankless water heater parts11K searches a year
02 · Price
A sale here is worth $94.69.
Listings sell for $94.69 on average, from $10.74 to $498.01. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $94.69 that is $0 to $9K a year per listing.
- Average price
- $94.69inside the $15 to $100 sweet spot
- Price range
- $10.74–$498.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #5,400 within Plumbing. It carries 55 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 89%
- Out of stock, average day
- 0.4%
- Average rank
- #5,400in Plumbing
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 55per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Navien products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
30012226A Flame Rod Assembly with Gasket Tankless Water Heater Boiler Replacement Parts for Navien NPE NCB Series
- Price
- $15.71
- Rating
- 4.1/5
- Reviews
- 65
- Age
- 2y ago

Navien Flame Rod Assembly NPE NCB Series Part 30012226A
- Price
- $19.14
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 8y ago

For Navien Water Adjustment Valve Part 30008245A Fits For Navien Tankless Water Heater NPE-A Series
- Price
- $43.54
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago

Navien 30010780B Circulation Pump
- Price
- $144.85
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 8y ago

30012226A Flame Rod with Gasket fits Navien NPE NCB
- Price
- $15.43
- Rating
- 3.7/5
- Reviews
- 32
- Age
- 2y ago
Trending
90-day click momentum
30012226A Flame Rod Assembly with Gasket Compatible with Navien 30026265A Flame Sensor Replacement Parts for Navien NPE NCB Series Tankless Water Heater Boiler Ignitor
- Price
- $17.01
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

30007878A Dhw Cold Water Filter For Navien 180e NCB
- Price
- $11.37
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

Navien Mate EME511 Far Infrared Heated Mattress Pad | Low Radiation Smart Dual Temperature Control Washable | Premium 7-Core Carbon Heat Wire Relaxing Warmth for Tired Muscles | King Size
- Price
- $345.11
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 1y ago

(2-Pack) 20018013A Silicon O-Ring for Navien NP 240 NP 240E NR 240 Water Heater 6.00 9.00 1.00 cm
- Price
- $11.96
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 1y ago

30012226A Flame Rod Assembly with Gasket Tankless Water Heater Boiler Replacement Parts for Navien NPE NCB Series
- Price
- $15.71
- Rating
- 4.1/5
- Reviews
- 65
- Age
- 2y ago
Newest
by launch date
30012226A Flame Rod Assembly with Gasket Compatible with Navien 30026265A Flame Sensor Replacement Parts for Navien NPE NCB Series Tankless Water Heater Boiler Ignitor
- Price
- $17.01
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

30007878A Dhw Cold Water Filter For Navien 180e NCB
- Price
- $11.37
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

AIYOYOLIFE Flame Rod Ignitor Assembly with Gasket Tankless Water Heater Boiler Replacement Parts Compatible with Navien NPE NCB Series Replace#: 30012226A 30026265A
- Price
- $15.04
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 9mo ago

Water Adjustment Valve 30008245A for Navien Tankless Water Heater NPE-A Series
- Price
- $44.41
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

For Navien Water Adjustment Valve Part 30008245A Fits For Navien Tankless Water Heater NPE-A Series
- Price
- $43.54
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
29
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
12%
- Navien35%
- DuckcowsC19%
- RMSPO12%
- Navien Mate9%
- GEAIN9%
- LNATPPE4%
- Open — no brand owns it (4 brands, 12%)
Demand
Navien search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Navien search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- navien tankless water heater parts11K/yr
- navien parts11K/yr
- navien10K/yr
Reviews and returns
What reviews say buyers love and hate about Navien
We read the reviews and the return reasons for every product selling here.
“Leaky valve”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Navien questions
Answered from the same tracked data.









