naptha
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$31.28avg listing price — sweet spot $15–$100
Price range
Great$8.25–$62.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$205K$205K/yr · 115K searches
Review moat
Okay2,600.38avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, naptha is a $205K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
naptha market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- $188K–$250K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 75%
- Out of stock
- 15.4%
- Avg brand age
- 84 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
59
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
4%
- Sunnyside Corporation59%
- Chemboys13%
- ColorTone8%
- Alliance Chemical6%
- OMNI DEPOT6%
- Fels Naptha4%
- Open — no brand owns it (1 brand, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top naptha search terms
- naptha55K/yr
- naphtha38K/yr
- naphtha solvent14K/yr
- vm&p naphtha6K/yr
- naphta2K/yr
Top naptha products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUNNYSIDE CORPORATION 80032 1-Quart Naphtha
Sunnyside Corporation$18.054.7★599 rev
VM&P Naptha - Highly Concentrated by DIYChemicals (1 Quart (33.8 fl oz))
Chemboys$32.694.4★74 rev
ColorTone Naphtha Solvent 32 oz (946ml) Fast-Evaporating Cleaner for Wood Finishes Removes Oil Wax Silicone and Grease Substitute for Mineral Spirits Use on Lacquer or Shellac
ColorTone$40.844.7★112 rev
Alliance Chemical VM&P Naphtha - 1 Quart Bottle - High Quality Industrial Solvent & Paint Thinner
Alliance Chemical$35.933.8★22 rev
Odorless Paint Thinner - Crown VM&P Naphtha - 1 qt - Metal Tools Machinery & Paint Brush Cleaner Solvent Paint Thinner for Oil Based Paints Varnishes & Enamels - Available with Omni Depot Gloves
OMNI DEPOT$23.794.4★3 rev
Newest
by launch dateOdorless Paint Thinner - Crown VM&P Naphtha - 1 qt - Metal Tools Machinery & Paint Brush Cleaner Solvent Paint Thinner for Oil Based Paints Varnishes & Enamels - Available with Omni Depot Gloves
OMNI DEPOT$23.793 rev
Best Mineral Spirits Thinner - Crown CR.VM.M. 1 qt VM&P Naphtha Fast-Dry Thinner - Paint Thinner for Oil Based Paint Varnish & Enamels Available with Centaurus AZ Gloves
Centaurus AZ$28.2619 rev
Alliance Chemical VM&P Naphtha - 1 Quart Bottle - High Quality Industrial Solvent & Paint Thinner
Alliance Chemical$35.9322 rev
VM&P Naptha - Highly Concentrated by DIYChemicals (1 Quart (33.8 fl oz))
Chemboys$32.6974 rev
VM&P Naptha - Highly Concentrated by DIYChemicals (1 Gallon (128 fl oz))
Chemboys$62.4574 rev
Trending
90-day click momentumOdorless Paint Thinner - Crown VM&P Naphtha - 1 qt - Metal Tools Machinery & Paint Brush Cleaner Solvent Paint Thinner for Oil Based Paints Varnishes & Enamels - Available with Omni Depot Gloves
OMNI DEPOT$23.794.4★
VM&P Naptha - Highly Concentrated by DIYChemicals (1 Gallon (128 fl oz))
Chemboys$62.454.4★
SUNNYSIDE CORPORATION 80032 1-Quart Naphtha
Sunnyside Corporation$18.054.7★
ColorTone Naphtha Solvent 32 oz (946ml) Fast-Evaporating Cleaner for Wood Finishes Removes Oil Wax Silicone and Grease Substitute for Mineral Spirits Use on Lacquer or Shellac
ColorTone$40.844.7★
VM&P Naptha - Highly Concentrated by DIYChemicals (1 Quart (33.8 fl oz))
Chemboys$32.694.4★
What buyers say about naptha
What buyers praise and complain about, mined from review topics.What buyers love
“its very powerful and cleans great”
“Excellent Product”
“Smells good”
“Very effective”
“Good product to have in laundry arsenal”
“Overall easy to use and works well”
“The yellow color was a surprise”
“I have also used it on grease and blood stains and they are gone”
“Good price”
“As described”
What buyers complain about
“Got some stains out that had already been washed”
“Not clean enough for me”
“Grandson had a pizza grease stain on his hoodie”
“WAY OVER PRICED”
“Didnt work for me”
“Not only did the bottles leak during shipping”
“has an objectionable odor that causes me to sneeze”
“Not as advertised”
“One bar arrived all dried out”
“Im allergic to bee stings a politics made from this soap a bit of sugar”
Top return reasons
Common questions
- Is naptha profitable to sell on Amazon United States?
- The niche generates $205K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the naptha niche?
- 7 brands and 59 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in naptha?
- Top complaints mined from reviews: Stain Resistance, Ease Of Cleaning, De-Grease. The return rate is 0.3%.
- When does demand for naptha peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the naptha niche?
- Listings span $8.25–$62.45; the average listing price is $31.28 (sweet spot $15–$100). The average incumbent carries 2,600 reviews — the moat a new listing must climb.