Naptha

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months

115K

Growth, 90 days vs prior 90

+8.6%

Conversion, latest week

5.7%

Market size, estimated

$205Ka year

Peak month

July1.2× the quietest month

Top search term

naptha55K searches a year

Listings sell for $31.28 on average, from $8.25 to $62.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $31.28 that is $23K to $31K a year per listing.

Average price

$31.28inside the $15 to $100 sweet spot

Price range

$8.25–$62.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

$23K–$31K

Returns

0.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #51 within Painting Supplies & Tools. It carries 2,600 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

25%

Out of stock, average day

15.4%

Average rank

#51in Painting Supplies & Tools

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

2,600per listing

Listings tracked

8

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

84 months