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Nail Plates for Studs

Fail

Shoppers spend only $25K a year here, so Nail Plates for Studs is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$25K/yr7K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
65%top-5 click share · 8 brands · 15 sellers

Flapen Score

Nail Plates for Studs against its category

The dotted line is the Tools & Home Improvement average. Past it, Nail Plates for Studs is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Plates for Studs market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Plates for Studs 7K times last year and spent an estimated $25K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
14.3%
Market size, estimated
$25Ka year
Peak month
November2.1× the quietest month
Top search term
nail plates electrical6K searches a year

02 · Price

A sale here is worth $25.29.

Listings sell for $25.29 on average, from $9.50 to $53.10. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $25.29 that is $0 to $3K a year per listing.

Average price
$25.29inside the $15 to $100 sweet spot
Price range
$9.50–$53.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #502 within Wall Plates & Accessories. It carries 118 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#502in Wall Plates & Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
118per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Nail Plates for Studs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$10K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

15

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

8%

  • WENHUALI26%
  • FUBEDY20%
  • Wensilon17%
  • Fyjbnh14%
  • Inchoco9%
  • RACO6%
  • Open — no brand owns it (2 brands, 8%)

Demand

Nail Plates for Studs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Nail Plates for Studs

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
14%of negative reviews mention “Thickness”
1.4%of orders come back
“NOT THE Cheap Thin Ones”
A buyer, on “Thickness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nail Plates for Studs questions

Answered from the same tracked data.