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Nail Plates

Maybe

The average product has only 108 reviews. But demand is soft, at -4.3% this quarter, so Nail Plates is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size
$101K/yr36K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
49%top-5 click share · 20 brands · 27 sellers

Flapen Score

Nail Plates against its category

The dotted line is the Tools & Home Improvement average. Past it, Nail Plates is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Plates 36K times last year and spent an estimated $101K. The top 5 brands take 67% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
10.8%
Market size, estimated
$101Ka year
Peak month
November1.5× the quietest month
Top search term
nail plates20K searches a year

02 · Price

A sale here is worth $25.70.

Listings sell for $25.70 on average, from $6.02 to $55.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $25.70 that is $3K to $6K a year per listing.

Average price
$25.70inside the $15 to $100 sweet spot
Price range
$6.02–$55.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #1,083 within Wall Plates & Accessories. It carries 108 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#1,083in Wall Plates & Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
108per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Nail Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 flat

Sellers

27

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

28%

  • WENHUALI19%
  • FUBEDY18%
  • Fyjbnh13%
  • Wensilon11%
  • Airmont Products7%
  • RACO5%

Demand

Nail Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Nail Plates

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
16%of negative reviews mention “Thickness”
1.1%of orders come back
“Cheap thin product”
A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nail Plates questions

Answered from the same tracked data.