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Murphy Door Hinge Kit

Fail

Demand is soft, at -26.1% this quarter, so Murphy Door Hinge Kit is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$149K/yr87K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
63%top-5 click share · 18 brands · 23 sellers

Flapen Score

Murphy Door Hinge Kit against its category

The dotted line is the Tools & Home Improvement average. Past it, Murphy Door Hinge Kit is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Murphy Door Hinge Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Murphy Door Hinge Kit 87K times last year and spent an estimated $149K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
3.4%
Market size, estimated
$149Ka year
Peak month
January2.4× the quietest month
Top search term
murphy door hardware kit12K searches a year

02 · Price

A sale here is worth $50.01.

Listings sell for $50.01 on average, from $24.01 to $192.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $50.01 that is $5K to $13K a year per listing.

Average price
$50.01inside the $15 to $100 sweet spot
Price range
$24.01–$192.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #623 within Door Hardware & Locks. It carries 92 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
12.7%
Average rank
#623in Door Hardware & Locks
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
92per listing
Listings tracked
22

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Murphy Door Hinge Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$15K$22K$30K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

23

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

26%

  • MURPHY DOOR18%
  • Weigreat18%
  • KIMSOFUNNY16%
  • HFCENXIE8%
  • Millsten8%
  • Dolenor6%

Demand

Murphy Door Hinge Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Search terms

Top Murphy Door Hinge Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • murphy door hardware kit12K/yr
  • murphy door hinges14K/yr
  • murphy door hinge kit30K/yr
  • murphy door kit15K/yr
  • murphy door hardware9K/yr
  • murphy door hinge4K/yr
  • murphy hidden door kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Murphy Door Hinge Kit

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Instructions/User Manual/Troubleshooting”
4.4%of orders come back
“Terrible instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Murphy Door Hinge Kit questions

Answered from the same tracked data.