Murphy Door

Shoppers searched for this 528K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months

528K

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

0.3%

Market size, estimated

$183Ka year

Peak month

January1.9× the quietest month

Top search term

murphy door129K searches a year

Listings sell for $133.22 on average, from $24.82 to $379.92. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $133.22 that is $0 to $13K a year per listing.

Average price

$133.22above the $15 to $100 sweet spot

Price range

$24.82–$379.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$13K

Returns

3.1%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #535 within Door Hardware & Locks. It carries 83 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

72%

Out of stock, average day

11.4%

Average rank

#535in Door Hardware & Locks

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

83per listing

Listings tracked

36

15 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

5Amazon's first-year sales bar

Average brand age

29 months