Multitool Scissors
FailThe top 5 brands take 100% of clicks, so Multitool Scissors is a Fail.
- Flapen Score
- 41 / 100Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 4841
- Market size
- $412K/yr386K searches / yr
- 90-day growth
- +2.0%search demand this quarter
- Competition
- 69%top-5 click share · 5 brands · 51 sellers
Flapen Score
Multitool Scissors against its category
The dotted line is the Tools & Home Improvement average. Past it, Multitool Scissors is stronger. Inside it, weaker.
Market
The Multitool Scissors market on Amazon at a glance
Shoppers on Amazon United States searched for Multitool Scissors 386K times last year and spent an estimated $412K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $412K a year.
- Searches, last 12 months
- 386K
- Growth, 90 days vs prior 90
- +2.0%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $412Ka year
- Peak month
- November3.3× the quietest month
- Top search term
- leatherman micra111K searches a year
02 · Price
A sale here is worth $31.40.
Listings sell for $31.40 on average, from $10.17 to $50.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $31.40 that is $24K to $31K a year per listing.
- Average price
- $31.40inside the $15 to $100 sweet spot
- Price range
- $10.17–$50.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $24K–$31K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #141 within Multitools & Accessories. It carries 5,503 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 94%
- Out of stock, average day
- 4.0%
- Average rank
- #141in Multitools & Accessories
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 5,503per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Multitool Scissors products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gerber Gear Dime 12-in-1 Mini EDC Multitool - Needle Nose Pliers Pocket Knife Keychain Bottle Opener - EDC Gear and Equipment - Green
- Price
- $26.71
- Rating
- 4.4/5
- Reviews
- 22,185
- Age
- 14y ago
Gerber Gear Dime 12-in-1 Mini EDC Multitool - Needle Nose Pliers Pocket Knife Keychain Bottle Opener - Gifts for Men EDC Gear and Equipment - Black
- Price
- $27.44
- Rating
- 4.4/5
- Reviews
- 22,185
- Age
- 14y ago
LEATHERMAN Micra Keychain Multi-tool with Grooming Tools Mini Pocketknife for Everyday Carry (EDC) Hobbies & Outdoors Built in the USA Spruce
- Price
- $49.73
- Rating
- 4.7/5
- Reviews
- 3,855
- Age
- 11mo ago
LEATHERMAN Micra Keychain Multi-tool with Grooming Tools Mini Pocketknife for Everyday Carry (EDC) Hobbies & Outdoors Built in the USA Stainless Steel
- Price
- $50.07
- Rating
- 4.7/5
- Reviews
- 3,855
- Age
- 22y ago
Leatherman Sleeve Leather Black Works with Micra
- Price
- $10.17
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 11mo ago
Trending
90-day click momentumLeatherman Sleeve Leather Black Works with Micra
- Price
- $10.17
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 11mo ago
LEATHERMAN Micra Keychain Multi-tool with Grooming Tools Mini Pocketknife for Everyday Carry (EDC) Hobbies & Outdoors Built in the USA Spruce
- Price
- $49.73
- Rating
- 4.7/5
- Reviews
- 3,855
- Age
- 11mo ago
Gerber Gear Armbar Drive 8-in-1 Pocket Knife EDC Multitool with Screwdriver 2.5 Blade Onyx
- Price
- $42.25
- Rating
- 4.6/5
- Reviews
- 2,731
- Age
- 6y ago
VIRENKNIFE Multitool 11-in-1 Mini EDC MultitoolGifts for Men Stainless Steel Multi Tool Pliers with Pocket KnifeScrewdriversBottle OpenerPerfect for Outdoor Camping Survival Repair
- Price
- $14.27
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 1y ago
LEATHERMAN Micra Keychain Multi-tool with Grooming Tools Mini Pocketknife for Everyday Carry (EDC) Hobbies & Outdoors Built in the USA Jet Black
- Price
- $49.94
- Rating
- 4.7/5
- Reviews
- 3,855
- Age
- 1y ago
Newest
by launch date
NexTool Micro Sailor Scissors S0 Mini Keychain Multitool with Serrated Scissors 8-in-1 Lightweight EDC Tool for Travel Outdoor Everyday Carry Cool Gadget for Men
- Price
- $16.55
- Rating
- 4.7/5
- Reviews
- 250
- Age
- 8mo ago
Leatherman Sleeve Leather Black Works with Micra
- Price
- $10.17
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 11mo ago
Leatherman Sleeve Leather Brown Works with Micra
- Price
- $10.28
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 11mo ago
LEATHERMAN Micra Keychain Multi-tool with Grooming Tools Mini Pocketknife for Everyday Carry (EDC) Hobbies & Outdoors Built in the USA Spruce
- Price
- $49.73
- Rating
- 4.7/5
- Reviews
- 3,855
- Age
- 11mo ago
LEATHERMAN Micra Keychain Multi-tool with Grooming Tools Mini Pocketknife for Everyday Carry (EDC) Hobbies & Outdoors Built in the USA Pumpkin Spice
- Price
- $49.83
- Rating
- 4.7/5
- Reviews
- 3,855
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
51
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Leatherman48%
- Gerber43%
- NEXTOOL7%
- VR VIRENKNIFE1%
- SOG1%
Demand
Multitool Scissors search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Multitool Scissors search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- leatherman micra111K/yr
- gerber dime120K/yr
- leatherman squirt30K/yr
- gerber dime multi-tool34K/yr
- leatherman micra multi-tool13K/yr
- micra10K/yr
- nextool s011K/yr
- scissor multitool7K/yr
- leatherman micro8K/yr
- scissors multitool6K/yr
Reviews and returns
What reviews say buyers love and hate about Multitool Scissors
We read the reviews and the return reasons for every product selling here.
“A little larger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Multitool Scissors questions
Answered from the same tracked data.