Multitool Pen

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months

285K

Growth, 90 days vs prior 90

+23.5%

Conversion, latest week

3.1%

Market size, estimated

$128Ka year

Peak month

December6.5× the quietest month

Top search term

multitool pen74K searches a year

Listings sell for $14.51 on average, from $5.11 to $75.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $14.51 that is $11K to $15K a year per listing.

Average price

$14.51under the $15 to $100 sweet spot

Price range

$5.11–$75.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$15K

Returns

1.3%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #432 within Multitools & Accessories. It carries 2,810 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#432in Multitools & Accessories

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

2,810per listing

Listings tracked

33

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months