Is Multitool profitable to sell on Amazon United States?

Flapen scores Multitool 56 out of 100 on Amazon United States, a Maybe. Shoppers spend $13.8M a year across 57 tracked products. Amazon counts 5 of the 5 products launched in the last year as successful launches. Search demand grew +5.2% in the last 90 days.

How competitive is the Multitool niche on Amazon United States?

18 brands and 135 sellers compete in Multitool on Amazon United States. The top 5 Multitool products take 32% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Multitool?

Multitool buyers on Amazon United States complain most about Durability, Quality-Overall, and Size-Overall. Returns run at 2.0% of orders.

When does demand for Multitool peak?

Search demand for Multitool on Amazon United States peaks in Nov–Dec, and the busiest month runs 2.4× the quietest.

What does it cost to enter the Multitool niche?

Multitool sells for $66.92 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.21 to $197.71. The average product has 6,021 reviews, the count a new listing must catch up to.

Multitool

Maybe

Shoppers spend $13.8M a year here. But the products selling today already average 4.6★, so Multitool is a Maybe.

Filters High Price

Flapen Score: 56
56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size: $13.8M/yr9.9M searches / yr
90-day growth: +5.2%search demand this quarter
Competition: 32%top-5 click share · 18 brands · 135 sellers

Flapen Score

Multitool against its category

The dotted line is the Tools & Home Improvement average. Past it, Multitool is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Multitool market on Amazon at a glance

Shoppers on Amazon United States searched for Multitool 9.9M times last year and spent an estimated $13.8M. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 9.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.8M a year.

Searches, last 12 months: 9.9M
Growth, 90 days vs prior 90: +5.2%
Conversion, latest week: 2.1%
Market size, estimated: $13.8Ma year
Peak month: December2.4× the quietest month
Top search term: multitool2.0M searches a year

02 · Price

A sale here is worth $66.92.

Listings sell for $66.92 on average, from $10.21 to $197.71. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At $66.92 that is $201K to $268K a year per listing.

Average price: $66.92inside the $15 to $100 sweet spot
Price range: $10.21–$197.71
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 200K–250K
Units per listing a year: 3,000–4,000
Revenue per listing a year: $201K–$268K
Returns: 2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #65 within Multitools & Accessories. It carries 6,021 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 4.3%
Average rank: #65in Multitools & Accessories
Average rating: 4.61 starsAmazon United States average 4.42 stars
Average reviews: 6,021per listing
Listings tracked: 57

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 5Amazon's first-year sales bar
Average brand age: 45 months

Products