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Multifold Interior Doors

Fail

Buyers convert on only 0.7% of searches, so Multifold Interior Doors is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$166K/yr114K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
42%top-5 click share · 12 brands · 14 sellers

Flapen Score

Multifold Interior Doors against its category

The dotted line is the Tools & Home Improvement average. Past it, Multifold Interior Doors is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multifold Interior Doors market on Amazon at a glance

Shoppers on Amazon United States searched for Multifold Interior Doors 114K times last year and spent an estimated $166K. The top 5 brands take 78% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
0.7%
Market size, estimated
$166Ka year
Peak month
November1.5× the quietest month
Top search term
bifold pantry door13K searches a year

02 · Price

A sale here is worth $207.32.

Listings sell for $207.32 on average, from $44.55 to $470.83. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $207.32 that is $0 to $21K a year per listing.

Average price
$207.32above the $15 to $100 sweet spot
Price range
$44.55–$470.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$21K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #90 within Doors. It carries 145 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
77%
Out of stock, average day
7.5%
Average rank
#90in Doors
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
145per listing
Listings tracked
35

04 · Newcomers

Amazon counts 7 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
7Amazon's first-year sales bar
Average brand age
37 months

Products

Top Multifold Interior Doors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$17K$33K$50K$66K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

14

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

17%

  • FREDBECK30%
  • ROYMELO20%
  • EaseLife16%
  • JUJUBON6%
  • ARKHJEM6%
  • Kimberly Bay5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Multifold Interior Doors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Multifold Interior Doors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bifold pantry door13K/yr
  • 30x80 bifold door9K/yr
  • bifold pantry doors for kitchen5K/yr
  • glass bifold door9K/yr
  • 24x80 bifold closet door6K/yr
  • trackless bifold doors6K/yr
  • glass bifold doors5K/yr
  • bifold pantry doors4K/yr
  • 34 x 80 bifold closet doors5K/yr
  • bifold french doors4K/yr

Reviews and returns

What reviews say buyers love and hate about Multifold Interior Doors

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Instructions/User Manual/Troubleshooting”
5.6%of orders come back
“Bad instructions kept popping up”
A buyer, on “Instructions/User Manual/Troubleshooting”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Multifold Interior Doors questions

Answered from the same tracked data.