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Multi Colored Christmas Lights

Fail

The top 5 products take 86% of clicks, so Multi Colored Christmas Lights is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$547K/yr478K searches / yr
90-day growth
+17.6%search demand this quarter
Competition
86%top-5 click share · 8 brands · 11 sellers

Flapen Score

Multi Colored Christmas Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Multi Colored Christmas Lights is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multi Colored Christmas Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Multi Colored Christmas Lights 478K times last year and spent an estimated $547K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $547K a year.

Searches, last 12 months
478K
Growth, 90 days vs prior 90
+17.6%
Conversion, latest week
6.5%
Market size, estimated
$547Ka year
Peak month
December68.3× the quietest month
Top search term
multicolor christmas lights65K searches a year

02 · Price

A sale here is worth $17.61.

Listings sell for $17.61 on average, from $9.37 to $33.31. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $17.61 that is $18K to $22K a year per listing.

Average price
$17.61inside the $15 to $100 sweet spot
Price range
$9.37–$33.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$22K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #245 within String Lights. It carries 2,584 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
12.9%
Average rank
#245in String Lights
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,584per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Multi Colored Christmas Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

$0$55K$109K$164K$219K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

4%

  • Dazzle Bright43%
  • HISHINY20%
  • Watereem19%
  • Minetom5%
  • TW SHINE5%
  • stargo4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Multi Colored Christmas Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 68.3×

Search terms

Top Multi Colored Christmas Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • multicolor christmas lights65K/yr
  • colored christmas lights103K/yr
  • christmas lights multicolor28K/yr
  • multi color christmas lights47K/yr
  • multi colored christmas lights42K/yr
  • christmas tree lights multicolor17K/yr
  • multicolored christmas lights30K/yr
  • christmas lights colored11K/yr
  • colored christmas lights outdoor10K/yr
  • color christmas lights22K/yr

Reviews and returns

What reviews say buyers love and hate about Multi Colored Christmas Lights

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Brightness/Shine/Glow”
21%of negative reviews mention “Durability”
4.2%of orders come back
“Stopped working after 2 months”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Multi Colored Christmas Lights questions

Answered from the same tracked data.