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Mule Fan

Fail

The top 5 brands take 100% of clicks, so Mule Fan is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$34K/yr12K searches / yr
90-day growth
+208.9%search demand this quarter
Competition
68%top-5 click share · 6 brands · 28 sellers

Flapen Score

Mule Fan against its category

The dotted line is the Tools & Home Improvement average. Past it, Mule Fan is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mule Fan market on Amazon at a glance

Shoppers on Amazon United States searched for Mule Fan 12K times last year and spent an estimated $34K. The top 5 brands take 100% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +208.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+208.9%
Conversion, latest week
1.2%
Market size, estimated
$34Ka year
Top search term
mule fan6K searches a year

02 · Price

A sale here is worth $230.52.

Listings sell for $230.52 on average, from $99.21 to $348.71. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $230.52 that is $0 to $23K a year per listing.

Average price
$230.52above the $15 to $100 sweet spot
Price range
$99.21–$348.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$23K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #1,083 within Ceiling Fans & Accessories. It carries 212 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
32%
Out of stock, average day
13.5%
Average rank
#1,083in Ceiling Fans & Accessories
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
212per listing
Listings tracked
19

04 · Newcomers

Amazon counts 5 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mule Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • MULE94%
  • Orison2%
  • iLiving1%
  • Honeywell1%
  • Air King1%
  • AVUXOR1%
  • Open — no brand owns it (0%)

Search terms

Top Mule Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mule fan6K/yr
  • mule fan outdoor3K/yr
  • mule outdoor fan2K/yr
  • mule oscillating outdoor fan699/yr

Reviews and returns

What reviews say buyers love and hate about Mule Fan

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Noise Level”
3.2%of orders come back
“A bit loud”
A buyer, on “Noise Level”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mule Fan questions

Answered from the same tracked data.