Is mr16 led bulb profitable to sell on Amazon United States?

The niche generates $440K/yr across 15 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (49/100).

How competitive is the mr16 led bulb niche?

13 brands and 17 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in mr16 led bulb?

Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Quality-Overall, Durability. The return rate is 3.4%.

When does demand for mr16 led bulb peak?

Demand peaks in Nov; the busiest month runs 1.4× the quietest.

What does it cost to enter the mr16 led bulb niche?

Listings span $9.63–$42.82; the average listing price is $19.93 (sweet spot $15–$100). The average incumbent carries 874 reviews — the moat a new listing must climb.

mr16 led bulb

Skip it

Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.

Avg price

Great$19.93

avg listing price — sweet spot $15–$100

Price range

Great$9.63–$42.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good874

avg incumbent reviews — the moat a new listing must climb

Market size

Good$440K

$440K/yr · 268K searches

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, mr16 led bulb is a $440K/yr Amazon United States market (268K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

mr16 led bulb market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: $399K–$498K; units × avg price
Conversion rate: 8.2%
Avg BSR: #761
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

20%

GOHDLAMP30%
Amazon Basics14%
Mlambert10%
Gardencoin9%
SETEN9%
HMYYJT9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.4×

Open Trend

Top mr16 led bulb search terms

mr16 led bulb100K/yr -14.0%5.5% conv.
mr16 landscape light bulbs13K/yr +183.4%8.0% conv.
mr16 bulb23K/yr -3.0%4.3% conv.
mr1620K/yr -13.8%3.9% conv.
mr 16 led bulbs16K/yr -4.2%5.1% conv.
mr16 led bulb 12v7K/yr +158.0%4.9% conv.
mr16 led11K/yr -2.5%3.3% conv.
mr16 led bulbs10K/yr +14.9%2.2% conv.
mr 16 led bulbs for landscape lighting8K/yr +28.0%6.6% conv.
gu5.3 led bulb10K/yr -22.3%3.9% conv.

All search terms

Top mr16 led bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GOHDLAMP MR16 LED Bulbs 5W GU5.3 12V 2700K Warm White 6 Pack

GOHDLAMP$17.574.7★469 rev

Amazon Basics MR16 LED Light Bulb 50W Equivalent Energy Efficient 7W GU10 Base Warm White 3000K Dimmable 10 000 Hour Lifetime 6-Pack

Amazon Basics$14.984.5★5,907 rev

Mlambert 12 Pack MR16 LED Bulbs 50W Halogen Equivalent 2700K Warm White 5W GU5.3 MR16 12V Spotlight Bulb Non-Dimmable 45 Beam Angle for Landscape

Mlambert$27.524.4★1,780 rev

MR16 LED Bulb 12&36V Low-Voltage GU5.3 LED Bulbs 3000K LED Light Bulbs. Suitable for Road Light Patio Lights Track Lights Outdoor and Indoor Landscape Lighting. 12-Pack dimmable energy saving

HMYYJT$22.694.4★177 rev

SETEN 6 Pack MR16 LED Bulb GU5.3 Bi-Pin Base 5W (50W Equivalent) 5000K Daylight 450 Lumens 38 Beam Angle for Spot Lights Recessed & Track Lighting Outdoor Landscape 12V AC/DC Non-Dimmable

SETEN$9.674.5★41 rev

Newest

by launch date

Gardenreet MR16 LED Light Bulb 5W 2700K Warm White Dimmable Halogen Replacement for Indoor Accent & Outdoor Landscape Lighting GU5.3 Bi-Pin 12V Low Voltage Aluminum Housing 450LM 45 Beam 6 Pack

Gardenreet$20.9427 rev

3mo ago

SETEN 6 Pack MR16 LED Bulb GU5.3 Bi-Pin Base 5W (50W Equivalent) 5000K Daylight 450 Lumens 38 Beam Angle for Spot Lights Recessed & Track Lighting Outdoor Landscape 12V AC/DC Non-Dimmable

SETEN$9.6741 rev

7mo ago

SETEN 6 Pack 5W MR16 LED Landscape Light Bulbs Low Voltage 12V 50W Halogen Equivalent GU5.3 Bi-Pin Base 450LM Warm White 2700K Non-Dimmable for Outdoor Landscape Spotlight & Indoor Track Light

SETEN$9.987 rev

7mo ago

GEPLAD 6 Pack MR16 GU5.3 LED Bulbs 5W 450 Lumens 3000K Soft White 50W Halogen Equivalent 38 Beam Angle 12V AC/DC for Indoor/Outdoor Track & Recessed Lighting Non-Dimmable

GEPLAD$9.63120 rev

11mo ago

Gardencoin MR16 LED Light Blub 5W 2700K Warm White 450 Lumens Dimmable Aluminum Housing Low Voltage 12V Input GU5.3 bi-pin Light Bulbs for Landscape &Accent Lighting Indoor/Outdoor Use 6-Pack

Gardencoin$25.53197 rev

1y ago

What buyers say about mr16 led bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow35%

“Nice and bright”

Quality-Overall18%

“Excellent quality”

Value For Money10%

“Totally worth the money”

Size-Overall7%

“Fit perfectly and color was great match to our Volt products”

Advertised Vs Actual Product6%

“Just what I needed”

Assembly/Installation4%

“Easy install”

Color4%

“Nice color warmth”

Bulb Flicker/Dimming/Color3%

“Dims appropriately and fits the socket perfectly”

Design-Overall2%

“which hints at their quality construction”

Efficiency2%

“Works great”

What buyers complain about

Bulb Flicker/Dimming/Color29%

“They flicker”

Quality-Overall12%

“They must be extremely low quality”

Durability12%

“One failed within about a month”

Color8%

“Lighting is a bit white however”

Assembly/Installation7%

“If any of the three installed fail soon I will be back to edit”

Compatibility-Overall4%

“Will not work with Lutron switches”

Size-Overall3%

“Might not fit your application”

Brightness/Shine/Glow2%

“- Mid level brightness on the switch resulted in max brightness of the bulb with annoying blinking”

Defective Material/Parts2%

“One of the bulbs in the box was defective and didn't work”

Value For Money2%

“should be more economical since they are rated 5W”

Top return reasons

Size-Overall42%

Bulb Flicker/Dimming/Color14%

Compatibility-Overall9%

Advertised Vs Actual Product8%

Color7%

Brightness/Shine/Glow6%

Functionality-Overall5%