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Mr16 Halogen Bulb 50w

Fail

Shoppers spend only $21K a year here, so Mr16 Halogen Bulb 50w is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$21K/yr19K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
78%top-5 click share · 11 brands · 23 sellers

Flapen Score

Mr16 Halogen Bulb 50w against its category

The dotted line is the Tools & Home Improvement average. Past it, Mr16 Halogen Bulb 50w is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mr16 Halogen Bulb 50w market on Amazon at a glance

Shoppers on Amazon United States searched for Mr16 Halogen Bulb 50w 19K times last year and spent an estimated $21K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
8.9%
Market size, estimated
$21Ka year
Peak month
November1.9× the quietest month
Top search term
mr16 halogen bulb 50w9K searches a year

02 · Price

A sale here is worth $12.34.

Listings sell for $12.34 on average, from $4.31 to $24.97. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $12.34 that is $1K to $3K a year per listing.

Average price
$12.34under the $15 to $100 sweet spot
Price range
$4.31–$24.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #226 within Light Bulbs. It carries 498 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#226in Light Bulbs
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
498per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Mr16 Halogen Bulb 50w products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

$0$3K$6K$10K$13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

17%

  • Jaenmsa46%
  • KIMLOONG12%
  • KOHEOPT7%
  • ETUOLMP6%
  • PHILIPS6%
  • Vinaco5%
  • Open — no brand owns it (5 brands, 17%)

Demand

Mr16 Halogen Bulb 50w search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Mr16 Halogen Bulb 50w search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mr16 halogen bulb 50w9K/yr
  • mr16 halogen bulb5K/yr
  • mr 16 halogen 50 watt3K/yr
  • 12v 50w halogen bulb3K/yr

Reviews and returns

What reviews say buyers love and hate about Mr16 Halogen Bulb 50w

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
21%of negative reviews mention “Color”
1.7%of orders come back
“Color is not correct”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Mr16 Halogen Bulb 50w questions

Answered from the same tracked data.