Is mr11 led bulb profitable to sell on Amazon United States?

The niche generates $70K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Skip it (44/100).

How competitive is the mr11 led bulb niche?

12 brands and 14 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in mr11 led bulb?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.2%.

When does demand for mr11 led bulb peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the mr11 led bulb niche?

Listings span $9.40–$31.92; the average listing price is $15.74 (sweet spot $15–$100). The average incumbent carries 629 reviews — the moat a new listing must climb.

mr11 led bulb

Skip it

A small market ($70K/yr) — this niche doesn't clear our bar today.

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.74

avg listing price — sweet spot $15–$100

Price range

Great$9.40–$31.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good629.26

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.6%

90-day search growth — must beat 0% to launch

Market size

Bad$70K

$70K/yr · 47K searches

According to Flapen's Amazon United States niche tracking, mr11 led bulb is a $70K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

mr11 led bulb market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $63K–$79K; units × avg price
Conversion rate: 9.5%
Avg BSR: #1,186
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 9.4%
Avg brand age: 66 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

13%

Makergroup29%
GOHDLAMP22%
SANSUN15%
Ddlisu8%
Simba Lighting7%
Akynite5%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top mr11 led bulb search terms

mr11 led bulb 12v18K/yr -7.1%8.7% conv.
mr11 led bulb11K/yr +23.6%6.5% conv.
mr11 bulb6K/yr -0.1%3.3% conv.
gu4 led bulb4K/yr +9.9%3.9% conv.
mr115K/yr -12.5%4.2% conv.
mr 11 led bulb3K/yr -68.8%5.4% conv.

All search terms

Top mr11 led bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GOHDLAMP MR11 3W LED Bulbs Warm White 2700K 6-Pack

GOHDLAMP$19.104.8★190 rev

Makergroup MR11 Gu4.0 Bi-pin LED Light Bulb 3W 12VAC/DC Low Voltage LED Spotlights Warm White 2700K-3000K for Outdoor Landscape Lighting and Indoor Recessed/Track Lights 6pcs

Makergroup$18.674.6★758 rev

SANSUN 3W MR11 LED Landscape Light Bulbs Low Voltage 12V 20W Halogen Replacement for Outdoor Landscape Spotlight and Indoor Track Light GU4 Bi-Pin Base Soft White 3000K Non-Dimmable (Pack of 4)

SANSUN$9.674.4★1,836 rev

MR11 LED Bulb 3W 12V 6 Pack Low Voltage Landscape Light Bulbs 4000K

Ddlisu$11.414.7★15 rev

Makergroup MR11 Gu4.0 Bi-pin LED Light Bulb 3W 12VAC/DC Low Voltage LED Spotlights Warm White 2700K-3000K for Outdoor Landscape Lighting and Indoor Recessed/Track Lights 2pcs

Makergroup$9.884.6★758 rev

Newest

by launch date

MR11 LED Bulb 3W 12V 6 Pack Low Voltage Landscape Light Bulbs 4000K

Ddlisu$11.4115 rev

10mo ago

Akynite MR11 GU4 12V-24V LED Light Bulbs Bi-Pin Base Spotlight Bulb 3000K

Akynite$10.66922 rev

10mo ago

Makergroup MR11 LED Bulb 12V MR11 Gu4.0 Bi-pin LED Light Bulb 3W 12VAC/DC Low Voltage LED Spotlights Warm White 2700K-3000K for Outdoor Landscape Lighting and Indoor Recessed/Track Lights 12pcs

Makergroup$31.92758 rev

11mo ago

Gardencoin G4 LED Bulb 4W 480LM 2700K Warm White 12V AC/DC 360 Beam Angle T3 Halogen Replacement High-Efficiency Ceramic Base for Landscape Cabinet Ceiling Lights 10 Pack

Gardencoin$23.29152 rev

1y ago

GOHDLAMP MR11 3W LED Bulbs Warm White 2700K 6-Pack

GOHDLAMP$19.10190 rev

2y ago

What buyers say about mr11 led bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow33%

“Bright Led”

Size-Overall13%

“Perfect fit”

Value For Money9%

“Great value”

Efficiency8%

“Works great”

Advertised Vs Actual Product7%

“as advertised”

Quality-Overall6%

“High quality bulbs”

Assembly/Installation6%

“Easy to install”

Color4%

“COLOR IS FINE”

Bulb Flicker/Dimming/Color2%

“Good quality bulbs with long operating life”

Material Quality2%

“This product is made of high quality material”

What buyers complain about

Durability24%

“they only last 6-12 months”

Quality-Overall17%

“They are cheaply made so you get what you pay for”

Size-Overall8%

“BULBS ARE MINUSCULE”

Defective Material/Parts6%

“6 of the 10 were defective”

Bulb Flicker/Dimming/Color6%

“They barely flicker”

Brightness/Shine/Glow6%

“Not bright enough and blinking”

Advertised Vs Actual Product6%

“However, these bulbs are nowhere close to the advertised 5W”

Measurement/Reading Accuracy3%

“The stated circumference measurement is wrong”

Maintenance And Repair3%

“Only one bulb needed to be replaced”

Value For Money3%

“These bulbs are nearly twice as expensive as the 3W ones”

Top return reasons

Size-Overall55%

Bulb Flicker/Dimming/Color11%

Compatibility-Overall7%

Advertised Vs Actual Product6%

Brightness/Shine/Glow6%

Functionality-Overall5%