Is Motor profitable to sell on Amazon United States?

Flapen scores Motor 56 out of 100 on Amazon United States, a Maybe. Shoppers spend $799K a year across 50 tracked products. Amazon counts 3 of the 6 products launched in the last year as successful launches. Search demand grew -2.3% in the last 90 days.

How competitive is the Motor niche on Amazon United States?

40 brands and 48 sellers compete in Motor on Amazon United States. The top 5 Motor products take 33% of clicks, and the top 5 brands take 45%.

What do buyers complain about in Motor?

Motor buyers on Amazon United States complain most about Defective Material/Parts, Size-Overall, and Durability. Returns run at 2.4% of orders.

When does demand for Motor peak?

Search demand for Motor on Amazon United States peaks in Jun, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Motor niche?

Motor sells for $126.14 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $6.83 to $3127.63. The average product has 380 reviews, the count a new listing must catch up to.

Motor

Maybe

The top 5 brands take only 45% of clicks. But prices span $6.83–$3127.63, mostly outside the sweet spot, so Motor is a Maybe.

Filters High Price

Flapen Score: 56
56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size: $799K/yr1.5M searches / yr
90-day growth: -2.3%search demand this quarter
Competition: 33%top-5 click share · 40 brands · 48 sellers

Flapen Score

Motor against its category

The dotted line is the Tools & Home Improvement average. Past it, Motor is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Motor market on Amazon at a glance

Shoppers on Amazon United States searched for Motor 1.5M times last year and spent an estimated $799K. The top 5 brands take 45% of clicks. Demand peaks in Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $799K a year.

Searches, last 12 months: 1.5M
Growth, 90 days vs prior 90: -2.3%
Conversion, latest week: 0.4%
Market size, estimated: $799Ka year
Peak month: June1.5× the quietest month
Top search term: motor487K searches a year

02 · Price

A sale here is worth $126.14.

Listings sell for $126.14 on average, from $6.83 to $3127.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $126.14 that is $32K to $63K a year per listing.

Average price: $126.14above the $15 to $100 sweet spot
Price range: $6.83–$3127.63
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: $32K–$63K
Returns: 2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #549 within Electric Motors. It carries 380 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings: 92%
Prime listings: 86%
Out of stock, average day: 0.0%
Average rank: #549in Electric Motors
Average rating: 4.39 starsAmazon United States average 4.42 stars
Average reviews: 380per listing
Listings tracked: 50

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 3Amazon's first-year sales bar
Average brand age: 46 months

Products