Is motion sensor puck light profitable to sell on Amazon United States?

The niche generates $54K/yr across 22 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (42/100).

How competitive is the motion sensor puck light niche?

14 brands and 24 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in motion sensor puck light?

Top complaints mined from reviews: Charging, Battery Life, Durability. The return rate is 2.1%.

When does demand for motion sensor puck light peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the motion sensor puck light niche?

Listings span $7.26–$39.19; the average listing price is $19.17 (sweet spot $15–$100). The average incumbent carries 5,089 reviews — the moat a new listing must climb.

motion sensor puck light

Skip it

A small market ($54K/yr) — this niche doesn't clear our bar today.

Avg price

Great$19.17

avg listing price — sweet spot $15–$100

Price range

Great$7.26–$39.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.0%

90-day search growth — must beat 0% to launch

Review moat

Bad5,089.32

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$54K

$54K/yr · 51K searches

According to Flapen's Amazon United States niche tracking, motion sensor puck light is a $54K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

motion sensor puck light market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $48K–$58K; units × avg price
Conversion rate: 5.5%
Avg BSR: #183
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 11.9%
Avg brand age: 32 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

11%

EZVALO38%
STAR-SPANGLED31%
Electight8%
BLS5%
MCGOR4%
Mlambert2%
Open — no brand owns it (8 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -2.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top motion sensor puck light search terms

motion sensor puck lights16K/yr -1.7%2.7% conv.
puck lights motion sensor9K/yr +0.2%4.0% conv.
rechargeable puck lights motion sensor6K/yr -2.9%3.6% conv.
motion puck lights4K/yr -16.7%5.4% conv.
motion activated puck lights3K/yr +52.3%4.0% conv.
motion sensor puck lights rechargeable4K/yr +2.2%1.5% conv.
motion sensor puck light4K/yr -22.6%3.4% conv.
motion sensor puck lights battery operated2K/yr +102.3%7.9% conv.
led closet lights wireless motion sensor puck light2K/yr -42.5%2.9% conv.

All search terms

Top motion sensor puck light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STAR-SPANGLED 2.8 LED Motion Sensor Light Indoor AAA Battery 6 Pack White

STAR-SPANGLED$12.994.4★5,869 rev

EZVALO 6-Pack RGB Under Cabinet Lights with Remote Rechargeable Motion Sensor Puck Lights 3 Color Temps 12 RGB Colors Dimmable Magnetic Stick On Lights for Counters Closets Shelves

EZVALO$29.614.5★4,028 rev

EZVALO 4 Pack Motion Sensor Closet Lights 1200mAh USB-C Rechargeable LED Puck Lights Motion Sensor Light Indoor Under Cabinet Lights Dimmable 3 Color Temps Magnetic Stick-On for Closet Pantry

EZVALO$21.084.6★482 rev

EZVALO 4 Pack Motion Sensor Closet Lights with Charging Station 1200mAh Rechargeable LED Under Cabinet Lighting Puck Light Dimmable 3 Color Temps Magnetic Stick-On for Kitchen Closet Stairs

EZVALO$28.574.6★482 rev

STAR-SPANGLED 2.8 LED Motion Sensor Light Indoor AAA Battery 3 Pack White

STAR-SPANGLED$8.524.4★13,608 rev

Newest

by launch date

Clarynt Motion Sensor Closet Lights USB-C Rechargeable Under Cabinet Puck Lighting Dimmable Battery Powered Step Lights for Kitchen Stairs Wardrobe Auto-On/Off Night Lamp

Clarynt$30.9053 rev

2mo ago

KANKADEN Under Cabinet Lighting 5Pack 2000mAh Rechargeable Puck Lights 3.5 Wireless Closet Lights Motion Sensor Light Indoor Magnetic Under Counter Lights for Kitchen Pantry Stairs (Cool White)

KANKADEN$28.0924 rev

3mo ago

L LOHAS LED Motion Sensor Cabinet Lighting Puck Lights with Remote 6-Pack

L LOHAS LED$29.2224 rev

4mo ago

EZVALO 4 Pack Motion Sensor Closet Lights 1200mAh USB-C Rechargeable LED Puck Lights Motion Sensor Light Indoor Under Cabinet Lights Dimmable 3 Color Temps Magnetic Stick-On for Closet Pantry

EZVALO$21.08482 rev

10mo ago

EZVALO 4 Pack Motion Sensor Closet Lights with Charging Station 1200mAh Rechargeable LED Under Cabinet Lighting Puck Light Dimmable 3 Color Temps Magnetic Stick-On for Kitchen Closet Stairs

EZVALO$28.57482 rev

10mo ago

What buyers say about motion sensor puck light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow29%

“Bright LED”

Charging11%

“Holds a charge”

Quality-Overall7%

“Great product for the price”

Assembly/Installation7%

“Easy to mount”

Value For Money5%

“They are affordable”

Ease Of Use5%

“Easy to remove”

Motion Detection4%

“Excellent motion detection”

Advertised Vs Actual Product4%

“As advertised”

Efficiency4%

“Works very nicely in my closets and pantry”

Battery Life3%

“Battery lasts a long time”

What buyers complain about

Charging23%

“takes hours to charge”

Battery Life14%

“Batteries don't last long”

Durability9%

“Did not last”

Brightness/Shine/Glow7%

“Too bright”

Functionality-Overall6%

“DIDN'T WORK”

Quality-Overall4%

“Lack of quality control”

Magnetic Strength/Adsorption2%

“Magnets suck”

Adhesion/Stickiness2%

“Adhesive sucks”

Value For Money2%

“They should be more expensive”

Size-Overall2%

“a bit larger”

Top return reasons

Brightness/Shine/Glow21%

Size-Overall17%

Charging11%

Color9%

Functionality-Overall6%

Advertised Vs Actual Product6%

Bulb Flicker/Dimming/Color4%

Value For Money4%

Magnetic Strength/Adsorption4%

Defective Material/Parts4%

Common questions

Is motion sensor puck light profitable to sell on Amazon United States?: The niche generates $54K/yr across 22 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (42/100).
How competitive is the motion sensor puck light niche?: 14 brands and 24 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in motion sensor puck light?: Top complaints mined from reviews: Charging, Battery Life, Durability. The return rate is 2.1%.
When does demand for motion sensor puck light peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the motion sensor puck light niche?: Listings span $7.26–$39.19; the average listing price is $19.17 (sweet spot $15–$100). The average incumbent carries 5,089 reviews — the moat a new listing must climb.