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51

motion sensor night light battery operated

Worth a look

Shows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($53K/yr) keeps it on the watch list.

Market size 13Growth 18Conversion 68Competition 73Returns 66Price range 64Avg price 63Brand share 86Review moat 25Quality gap 55

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Returns

Good2.4%

return rate — above 5% kills the launch gate

Price range

Good$5.58–$31.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.62

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,800.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

Market size

Bad$53K

$53K/yr · 63K searches

According to Flapen's Amazon United States niche tracking, motion sensor night light battery operated is a $53K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Apr. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

motion sensor night light battery operated market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$41K–$54K
units × avg price
Conversion rate
6.1%
Avg BSR
#378
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
8.1%
Avg brand age
33 months
Avg seller age
187 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

35

Top-5 brand share

49%

Top 20: 95%

Top-5 click share

41%

Top 20: 85%

Open market

45%

  • Lyridz14%
  • GOODEA10%
  • Mlambert10%
  • Guankai9%
  • STAR-SPANGLED7%
  • YUNLEX6%

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — -13.8% search growth over the last 90 days.
3K2KSpike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr · busiest ÷ quietest = 1.8×

Top motion sensor night light battery operated search terms

  • motion sensor night light battery operated28K/yr
  • battery operated night light motion sensor10K/yr
  • night light stick on wall6K/yr
  • battery motion sensor night light6K/yr
  • battery operated motion sensor night light6K/yr
  • motion activated night light battery4K/yr
  • battery operated motion sensor bathroom night light indoor3K/yr
  • stick on night lights for the wall494/yr
All search terms

Top motion sensor night light battery operated products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$3K9%$5K12%$6K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about motion sensor night light battery operated

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow30%

“BRIGHT LIGHTS”

Charging10%

“Easy charge”

Quality-Overall7%

“The build quality feels solid for the price”

Assembly/Installation6%

“Ease of installation”

Value For Money5%

“They are affordable”

Motion Detection5%

“Motion sensor is very good”

Ease Of Use4%

“Easy to remove”

Advertised Vs Actual Product4%

“Better than I expected”

Efficiency4%

“Works great in my RV”

Battery Life3%

“Amazing battery life”

What buyers complain about

Charging17%

“Very slow charge”

Battery Life12%

“Bad battery life”

Durability9%

“Did not last”

Brightness/Shine/Glow8%

“Too bright”

Functionality-Overall7%

“Don't work as stated”

Quality-Overall5%

“Cheap Quality”

Size-Overall3%

“a bit larger”

Adhesion/Stickiness3%

“Adhesive sucks”

Magnetic Strength/Adsorption2%

“Magnets suck”

Value For Money2%

“The price also is a bit high for the size of it”

Top return reasons

Brightness/Shine/Glow22%
Size-Overall18%
Charging9%
Color8%
Functionality-Overall8%
Advertised Vs Actual Product5%
Bulb Flicker/Dimming/Color5%
Magnetic Strength/Adsorption4%
Defective Material/Parts4%
Value For Money4%

Common questions

Is motion sensor night light battery operated profitable to sell on Amazon United States?
The niche generates $53K/yr across 40 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the motion sensor night light battery operated niche?
28 brands and 35 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in motion sensor night light battery operated?
Top complaints mined from reviews: Charging, Battery Life, Durability. The return rate is 2.4%.
When does demand for motion sensor night light battery operated peak?
Demand peaks in Apr; the busiest month runs 1.8× the quietest.
What does it cost to enter the motion sensor night light battery operated niche?
Listings span $5.58–$31.42; the average listing price is $13.62 (sweet spot $15–$100). The average incumbent carries 4,801 reviews — the moat a new listing must climb.