Is Motion Sensor Night Light profitable to sell on Amazon United States?

Flapen scores Motion Sensor Night Light 56 out of 100 on Amazon United States, a Maybe. Shoppers spend $1.4M a year across 29 tracked products. Amazon counts 4 of the 4 products launched in the last year as successful launches. Search demand grew -4.9% in the last 90 days.

How competitive is the Motion Sensor Night Light niche on Amazon United States?

19 brands and 29 sellers compete in Motion Sensor Night Light on Amazon United States. The top 5 Motion Sensor Night Light products take 50% of clicks, and the top 5 brands take 67%.

What do buyers complain about in Motion Sensor Night Light?

Motion Sensor Night Light buyers on Amazon United States complain most about Charging, Brightness/Shine/Glow, and Battery Life. Returns run at 2.1% of orders.

When does demand for Motion Sensor Night Light peak?

Search demand for Motion Sensor Night Light on Amazon United States is steady all year. The busiest month runs 1.6× the quietest.

What does it cost to enter the Motion Sensor Night Light niche?

Motion Sensor Night Light sells for $15.35 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.16 to $26.93. The average product has 8,487 reviews, the count a new listing must catch up to.

Motion Sensor Night Light

Maybe

Shoppers spend $1.4M a year here. But demand is soft, at -4.9% this quarter, so Motion Sensor Night Light is a Maybe.

Flapen Score: 56
56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size: $1.4M/yr1.7M searches / yr
90-day growth: -4.9%search demand this quarter
Competition: 50%top-5 click share · 19 brands · 29 sellers

Flapen Score

Motion Sensor Night Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Motion Sensor Night Light is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Motion Sensor Night Light market on Amazon at a glance

Shoppers on Amazon United States searched for Motion Sensor Night Light 1.7M times last year and spent an estimated $1.4M. The top 5 brands take 67% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months: 1.7M
Growth, 90 days vs prior 90: -4.9%
Conversion, latest week: 5.2%
Market size, estimated: $1.4Ma year
Peak month: April1.6× the quietest month
Top search term: motion sensor night light663K searches a year

02 · Price

A sale here is worth $15.35.

Listings sell for $15.35 on average, from $7.16 to $26.93. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $15.35 that is $38K to $46K a year per listing.

Average price: $15.35inside the $15 to $100 sweet spot
Price range: $7.16–$26.93
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 80K–100K
Units per listing a year: 2,500–3,000
Revenue per listing a year: $38K–$46K
Returns: 2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #91 within Wall Lights. It carries 8,487 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 2.8%
Average rank: #91in Wall Lights
Average rating: 4.54 starsAmazon United States average 4.42 stars
Average reviews: 8,487per listing
Listings tracked: 29

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 35 months

Products