Is motion sensor night light profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the motion sensor night light niche?

19 brands and 29 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in motion sensor night light?

Top complaints mined from reviews: Charging, Brightness/Shine/Glow, Battery Life. The return rate is 2.1%.

When does demand for motion sensor night light peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the motion sensor night light niche?

Listings span $7.16–$26.93; the average listing price is $15.35 (sweet spot $15–$100). The average incumbent carries 8,487 reviews — the moat a new listing must climb.

motion sensor night light

Worth a look

Shows a $1.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Great$1.4M

$1.4M/yr · 1.7M searches

Avg price

Great$15.35

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.16–$26.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Review moat

Bad8,487.24

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, motion sensor night light is a $1.4M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

motion sensor night light market data

Units sold / yr: 80K–100K; avg 2,500–3,000/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Conversion rate: 5.2%
Avg BSR: #91
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 2.8%
Avg brand age: 35 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

28%

L LOHAS LED25%
AUVON19%
MCGOR9%
Lyridz9%
DORESshop6%
Uigos5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top motion sensor night light search terms

motion sensor night light663K/yr -8.6%3.5% conv.
night light motion sensor174K/yr -22.4%4.0% conv.
motion night light88K/yr +11.5%4.5% conv.
motion activated night light93K/yr +6.2%4.0% conv.
bathroom night light motion sensor80K/yr -9.8%4.0% conv.
battery lights for closet64K/yr +5.7%2.8% conv.
battery operated motion sensor light59K/yr -20.9%1.5% conv.
battery motion sensor light indoor49K/yr -7.1%2.4% conv.
battery powered motion sensor lights42K/yr +2.9%1.6% conv.
motion sensor lamp39K/yr -3.9%0.1% conv.

All search terms

Top motion sensor night light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

L LOHAS LED Motion Sensor Night Light Motion Sensor Light Indoor 30/60LM

L LOHAS LED$9.674.6★9,575 rev

AUVON Plug-in LED Backlit Night Light 4 Packs Motion & Dusk to Dawn Sensor

AUVON$20.784.8★3,751 rev

MCGOR 10inch Under Cabinet Lighting 2 Pack Rechargeable Motion Sensor Light Indoor 5 Levels Dimmable Magnetic Closet Lights Wireless Under Counter Lights for Kitchen Stairs

MCGOR$16.524.6★47,776 rev

DORESshop Motion Sensor Night Light Night Lights Plug into Wall 3000K

DORESshop$16.624.6★266 rev

Uigos LED Night Light Lamp with Smart Sensor Dusk to Dawn Sensor Daylight White 0.5W Plug-in 6-Pack

Uigos$9.274.7★46,029 rev

Newest

by launch date

GOODEA 2-Pack Magnetic Motion Sensor Night Light with Rechargeable Battery

GOODEA$9.49433 rev

5mo ago

L LOHAS LED Motion Sensor Night Light Night Lights Plug into Wall 2 Pack

L LOHAS LED$15.17220 rev

11mo ago

DORESshop Motion Sensor Night Light Night Lights Plug into Wall 3000K

DORESshop$16.62266 rev

1y ago

Guankai 8 Pack Motion Sensor Stair Light for Indoor Battery Operated Closet Lights Wireless Stick on Anywhere Hallway Lamp Portable Led Night Lamps for Bedroom Under Cabinet Kitchen

Guankai$19.672,391 rev

1y ago

Sujeet Night Light Night Lights Plug into Wall 8-Pack Nightlight Plug in Night Light Dusk to Dawn Night Lamp Led (Warm White)

Sujeet$9.799,655 rev

2y ago

What buyers say about motion sensor night light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow33%

“Bright Light”

Quality-Overall7%

“Amazing quality”

Charging7%

“Holds a charge”

Value For Money6%

“They are affordable”

Assembly/Installation5%

“Ease of installation”

Motion Detection5%

“Awesome motion detection”

Advertised Vs Actual Product5%

“Better than I expected”

Ease Of Use4%

“Making life easier”

Efficiency4%

“Works great in bathroom”

Night Vision4%

“Great Night Light”

What buyers complain about

Charging17%

“Stopped charging”

Brightness/Shine/Glow12%

“Not much brightness”

Battery Life10%

“Batteries don't last long”

Durability10%

“Did not last”

Functionality-Overall6%

“Does not work as described”

Quality-Overall4%

“Bad quality”

Size-Overall3%

“It's small”

Magnetic Strength/Adsorption2%

“Poor magnet”

Value For Money2%

“kind of pricey for a 50% return”

Bulb Flicker/Dimming/Color2%

“The light on these are very dim”

Top return reasons

Brightness/Shine/Glow29%

Size-Overall15%

Functionality-Overall8%

Color7%

Charging7%

Advertised Vs Actual Product6%

Bulb Flicker/Dimming/Color5%

Value For Money4%

Defective Material/Parts3%

Magnetic Strength/Adsorption3%

Common questions

Is motion sensor night light profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (56/100).
How competitive is the motion sensor night light niche?: 19 brands and 29 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in motion sensor night light?: Top complaints mined from reviews: Charging, Brightness/Shine/Glow, Battery Life. The return rate is 2.1%.
When does demand for motion sensor night light peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the motion sensor night light niche?: Listings span $7.16–$26.93; the average listing price is $15.35 (sweet spot $15–$100). The average incumbent carries 8,487 reviews — the moat a new listing must climb.