Is motion sensor light indoor profitable to sell on Amazon United States?

The niche generates $4.6M/yr across 35 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (61/100).

How competitive is the motion sensor light indoor niche?

24 brands and 42 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in motion sensor light indoor?

Top complaints mined from reviews: Charging, Battery Life, Durability. The return rate is 2.3%.

When does demand for motion sensor light indoor peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the motion sensor light indoor niche?

Listings span $9.26–$43.40; the average listing price is $18.99 (sweet spot $15–$100). The average incumbent carries 8,727 reviews — the moat a new listing must climb.

motion sensor light indoor

Worth a look

Shows a $4.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$4.6M

$4.6M/yr · 6.2M searches

Avg price

Great$18.99

avg listing price — sweet spot $15–$100

Price range

Great$9.26–$43.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Returns

Good2.3%

return rate — above 5% kills the launch gate

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,727.06

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, motion sensor light indoor is a $4.6M/yr Amazon United States market (6.2M searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

motion sensor light indoor market data

Units sold / yr: 250K–300K; avg 6,000–8,000/product
Revenue / yr: $4.7M–$5.7M; units × avg price
Conversion rate: 3.9%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 4.9%
Avg brand age: 38 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

43%

Top 20: 84%

Open market

32%

MCGOR29%
EZVALO15%
L LOHAS LED7%
Guankai7%
AUVON6%
STAR-SPANGLED5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top motion sensor light indoor search terms

motion sensor light indoor1.9M/yr -12.6%2.0% conv.
closet light962K/yr -4.6%2.8% conv.
motion sensor night light663K/yr -8.6%2.6% conv.
closet lights323K/yr -2.0%2.4% conv.
motion sensor light327K/yr -18.7%1.1% conv.
sensor lights indoor238K/yr -10.7%1.6% conv.
closet lights motion sensored209K/yr -0.2%4.0% conv.
motion sensor lights173K/yr +3.9%1.0% conv.
motion light169K/yr +8.6%0.8% conv.
motion lights143K/yr +5.9%1.3% conv.

All search terms

Top motion sensor light indoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MCGOR 10inch Under Cabinet Lighting 2 Pack Rechargeable Motion Sensor Light Indoor 5 Levels Dimmable Magnetic Closet Lights Wireless Under Counter Lights for Kitchen Stairs

MCGOR$16.524.6★47,776 rev

L LOHAS LED Motion Sensor Night Light Motion Sensor Light Indoor 30/60LM

L LOHAS LED$9.674.6★9,575 rev

Guankai 8 Pack Motion Sensor Stair Light for Indoor Battery Operated Closet Lights Wireless Stick on Anywhere Hallway Lamp Portable Led Night Lamps for Bedroom Under Cabinet Kitchen

Guankai$19.674.2★2,391 rev

AUVON Plug-in LED Backlit Night Light 4 Packs Motion & Dusk to Dawn Sensor

AUVON$20.784.8★3,751 rev

MCGOR 10inch Under Cabinet Lighting 2 Pack Rechargeable Motion Sensor Light Indoor 5 Levels Dimmable Magnetic Closet Lights Wireless Under Counter Lights for Kitchen Stairs

MCGOR$17.884.4★10,898 rev

Newest

by launch date

EZVALO 4 Pack Motion Sensor Closet Lights 1200mAh USB-C Rechargeable LED Puck Lights Motion Sensor Light Indoor Under Cabinet Lights Dimmable 3 Color Temps Magnetic Stick-On for Closet Pantry

EZVALO$21.08482 rev

10mo ago

Under Cabinet Lighting Wireless 10inch Motion Sensor Light Indoor 3Pack

ZioeYiue$24.302,053 rev

11mo ago

EZVALO 10inch Under Cabinet Lighting LED Motion Sensor Light Indoor 2400mAh USB Rechargeable Closet Lights Dimmable & Magnetic Wireless Under Counter Lights for Kitchen Pantry Stairs (2 Pack)

EZVALO$10.611,825 rev

12mo ago

DORESshop Motion Sensor Night Light Night Lights Plug into Wall 3000K

DORESshop$16.62266 rev

1y ago

EZVALO 13-inch Motion Sensor Closet Lights 1800mAh Rechargeable Battery Lights with Rotatable Sensor Glare-Free 3 Color Temps & Dimmable Cabinet Lights for Closet Pantry Wardrobe - 2 Pack

EZVALO$26.93755 rev

1y ago

What buyers say about motion sensor light indoor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow30%

“Bright LED”

Charging11%

“Charges fast”

Quality-Overall7%

“The build quality feels solid”

Assembly/Installation7%

“Easy to assemble”

Value For Money5%

“They are affordable”

Motion Detection5%

“Awesome motion detection”

Advertised Vs Actual Product4%

“Better than I expected”

Ease Of Use4%

“Easy to put on”

Efficiency3%

“These lights work well”

Battery Life3%

“Battery lasts a long time”

What buyers complain about

Charging24%

“Will not charge”

Battery Life11%

“BAD BATTERY LIFE”

Durability9%

“Broke after a month”

Brightness/Shine/Glow8%

“Too bright”

Functionality-Overall5%

“DIDN'T WORK”

Quality-Overall4%

“Poor quality control”

Size-Overall3%

“It's small”

Magnetic Strength/Adsorption2%

“WEAK MAGNETS”

Adhesion/Stickiness2%

“Adhesive sucks”

Value For Money2%

“The price was just too much”

Top return reasons

Brightness/Shine/Glow24%

Size-Overall15%

Charging11%

Color7%

Functionality-Overall7%

Advertised Vs Actual Product5%

Bulb Flicker/Dimming/Color5%

Value For Money4%

Defective Material/Parts4%

Magnetic Strength/Adsorption4%

Common questions

Is motion sensor light indoor profitable to sell on Amazon United States?: The niche generates $4.6M/yr across 35 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (61/100).
How competitive is the motion sensor light indoor niche?: 24 brands and 42 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in motion sensor light indoor?: Top complaints mined from reviews: Charging, Battery Life, Durability. The return rate is 2.3%.
When does demand for motion sensor light indoor peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the motion sensor light indoor niche?: Listings span $9.26–$43.40; the average listing price is $18.99 (sweet spot $15–$100). The average incumbent carries 8,727 reviews — the moat a new listing must climb.