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53

motion sensor light bulbs

Worth a look

Shows beatable incumbent ratings (4.3★), but soft demand (+1.3% this quarter) keeps it on the watch list.

Market size 58Growth 27Conversion 56Competition 54Returns 41Price range 61Avg price 75Brand share 65Review moat 30Quality gap 78

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great$15.01

avg listing price — sweet spot $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Price range

Good$7.40–$26.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$465K

$465K/yr · 655K searches

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Review moat

Okay3,524.17

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, motion sensor light bulbs is a $465K/yr Amazon United States market (655K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

motion sensor light bulbs market data

Units sold / yr
30K–40K
avg 1,500–2,000/product
Revenue / yr
$450K–$600K
units × avg price
Conversion rate
4.7%
Avg BSR
#933
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
1.3%
Avg brand age
43 months
Avg seller age
141 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

34

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

30%

  • Sengled19%
  • Torkase19%
  • GE13%
  • GREENIC9%
  • Aovpex5%
  • GEPLAD4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Top motion sensor light bulbs search terms

  • motion sensor light bulbs184K/yr
  • motion sensor light bulb78K/yr
  • motion sensor outdoor light bulb53K/yr
  • motion light bulbs39K/yr
  • motion sensor light bulbs outdoor27K/yr
  • motion detector light bulb26K/yr
  • sensor light bulbs24K/yr
  • motion light bulb26K/yr
  • motion activated light bulb23K/yr
  • motion sensor bulb26K/yr
All search terms

Top motion sensor light bulbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$23K10%$47K15%$70K20%$93K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about motion sensor light bulbs

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow32%

“Bright Light”

Advertised Vs Actual Product14%

“As advertised”

Quality-Overall10%

“Overall, this is a high-quality, durable lighting set that offers peace of mind and convenience”

Efficiency8%

“Works great”

Value For Money6%

“Reasonable price”

Motion Detection4%

“Motion sensor so far works well”

Ease Of Use4%

“Ease of use”

Bulb Flicker/Dimming/Color4%

“Great bulbs”

Assembly/Installation2%

“Easy TO Install”

Night Vision2%

“Works great at night”

What buyers complain about

Functionality-Overall32%

“Did not work properly”

Durability12%

“broke easily”

Bulb Flicker/Dimming/Color11%

“They flicker occasionally”

Quality-Overall10%

“Poor quality control”

Brightness/Shine/Glow8%

“Not as bright as listed”

Advertised Vs Actual Product3%

“Don't work as advertised”

Value For Money2%

“At first touch these seemed to have a cheap feel to them”

Defective Material/Parts2%

“All bulbs didnt work”

Instructions/User Manual/Troubleshooting1%

“Following the instructions was fruitless”

Size-Overall1%

“It tends to be a little short”

Top return reasons

Bulb Flicker/Dimming/Color23%
Size-Overall17%
Functionality-Overall15%
Brightness/Shine/Glow12%
Color7%
Advertised Vs Actual Product7%
Compatibility-Overall6%
Defective Material/Parts4%
Value For Money2%
Range2%

Common questions

Is motion sensor light bulbs profitable to sell on Amazon United States?
The niche generates $465K/yr across 24 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the motion sensor light bulbs niche?
18 brands and 34 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in motion sensor light bulbs?
Top complaints mined from reviews: Functionality-Overall, Durability, Bulb Flicker/Dimming/Color. The return rate is 3.7%.
When does demand for motion sensor light bulbs peak?
Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the motion sensor light bulbs niche?
Listings span $7.40–$26.94; the average listing price is $15.01 (sweet spot $15–$100). The average incumbent carries 3,524 reviews — the moat a new listing must climb.