Is motion sensor flood light bulb profitable to sell on Amazon United States?

The niche generates $31K/yr across 15 tracked products. 90-day search growth is +23.4%. Flapen's verdict: Skip it (39/100).

How competitive is the motion sensor flood light bulb niche?

7 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in motion sensor flood light bulb?

Top complaints mined from reviews: Functionality-Overall, Durability, Bulb Flicker/Dimming/Color. The return rate is 4.1%.

What does it cost to enter the motion sensor flood light bulb niche?

Listings span $10.92–$41.24; the average listing price is $18.33 (sweet spot $15–$100). The average incumbent carries 1,811 reviews — the moat a new listing must climb.

motion sensor flood light bulb

Skip it

A small market ($31K/yr) — this niche doesn't clear our bar today.

Price range

Great$10.92–$41.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.33

avg listing price — sweet spot $15–$100

Growth

Good+23.4%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,811.2

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad$31K

$31K/yr · 49K searches

According to Flapen's Amazon United States niche tracking, motion sensor flood light bulb is a $31K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 39/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

motion sensor flood light bulb market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $46K–$55K; units × avg price
Conversion rate: 3.4%
Avg BSR: #1,129
Page quality: 0%
Prime: 100%
Sponsored: 53%
Out of stock: 13.3%
Avg brand age: 45 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

GE62%
Sunco Lighting15%
GREENIC8%
lanyue7%
Amazon Basics5%
CICINY2%
Open — no brand owns it (1 brand, 2%)

Demand

Weekly Amazon search volume, last 17 weeks — +23.4% search growth over the last 90 days.

Open Trend

Top motion sensor flood light bulb search terms

motion sensor flood light bulb18K/yr +13.5%3.8% conv.
ge motion sensor night light8K/yr -8.6%5.2% conv.
motion detector flood light bulb4K/yr +78.6%1.4% conv.
led flood light bulb outdoor motion sensor4K/yr +105.8%0.3% conv.
sensor flood light bulbs4K/yr +104.3%0.1% conv.
flood light bulbs outdoor motion sensor4K/yr +3.1%7.2% conv.
motion flood light bulb4K/yr -18.8%4.7% conv.
ge led motion sensor night light3K/yr +17.9%9.2% conv.

All search terms

Top motion sensor flood light bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GE LED+ PAR38 Motion Sensor Outdoor Flood Light Bulbs 15W 2 Pack

GE$26.944.4★2,076 rev

GE LED Motion Sensor Night Light Plug into wall 40 Lumens

GE$20.494.7★5,649 rev

GE Plug in Night Light with Motion Sensor 2 Pack 40 Lumens

GE$18.184.7★5,649 rev

GREENIC Radar Motion Sensor Light Bulbs Outdoor 15W 5000K PAR38 LED Flood Light Bulb with Motion Detector and Dusk to Dawn Sensor 100 Watt Equivalent E26 Medium Base 1500LM Daylight 2 Pack

GREENIC$18.093.8★75 rev

Sunco PAR38 Dusk to Dawn Outdoor Lighting Flood Light Bulb 150W Eq 5000K Daylight Motion Activated Motion Sensor Flood Lights Compatible E26 Base for Porch Garage Yard UL 2 Pack

Sunco Lighting$20.424.6★171 rev

Newest

by launch date

lanyue Motion Sensor Light Bulbs Dusk to Dawn Outdoor Lighting PAR38 Led Motion Sensor Flood Light 100 Watt Equivalent(15W) 6000K Daylight Waterproof Outdoor/Indoor (4 Pack)

lanyue$41.2453 rev

1y ago

Sunco PAR38 Dusk to Dawn Outdoor Lighting Flood Light Bulb 150W Eq 5000K Daylight Motion Activated Motion Sensor Flood Lights Compatible E26 Base for Porch Garage Yard UL 2 Pack

Sunco Lighting$20.42171 rev

1y ago

GE LED Night Light Motion Sensing Dimmable Louver Shade White Plug-in UL-Certified Ideal Nightlight for Bedroom Bathroom Kitchen Hallway and More 67555

GE$11.24111 rev

3y ago

GREENIC Radar Motion Sensor Light Bulbs Outdoor 15W 5000K PAR38 LED Flood Light Bulb with Motion Detector and Dusk to Dawn Sensor 100 Watt Equivalent E26 Medium Base 1500LM Daylight 2 Pack

GREENIC$18.0975 rev

4y ago

CICINY Radar Motion Sensor Outdoor Flood Light Bulbs PAR38 E26 Dusk to Dawn LED Security Bulbs 15W 100W Equivalent 5000K Daylight for Porch Garage Driveway 2 Pack

CICINY$18.37728 rev

4y ago

What buyers say about motion sensor flood light bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow36%

“Nice and Bright”

Advertised Vs Actual Product11%

“Works as advertised”

Quality-Overall9%

“Good quality floodlights”

Motion Detection8%

“Great motion sensing”

Value For Money6%

“Reasonably priced”

Ease Of Use6%

“Easy to use”

Efficiency4%

“helping cut down on electricity use”

Assembly/Installation3%

“Easy install”

Night Vision3%

“It is great to have them automatically come on at dusk”

Bulb Flicker/Dimming/Color2%

“Bright light”

What buyers complain about

Functionality-Overall17%

“they may not work properly”

Durability15%

“No longer works properly”

Bulb Flicker/Dimming/Color15%

“These lightbulbs are not very bright”

Advertised Vs Actual Product14%

“Does not work as advertised”

Brightness/Shine/Glow9%

“about 2 of them very dim”

Quality-Overall4%

“Poor quality control”

Value For Money4%

“Expensive for a plain flood bulb”

Measurement/Reading Accuracy2%

“Not reliable”

Add-Ons/Attachments2%

“nothing to add”

Size-Overall1%

“Somewhat large”

Top return reasons

Size-Overall33%

Bulb Flicker/Dimming/Color16%

Brightness/Shine/Glow13%

Functionality-Overall9%

Advertised Vs Actual Product6%

Compatibility-Overall5%

Color5%

Defective Material/Parts5%

Value For Money3%

Range1%

Common questions

Is motion sensor flood light bulb profitable to sell on Amazon United States?: The niche generates $31K/yr across 15 tracked products. 90-day search growth is +23.4%. Flapen's verdict: Skip it (39/100).
How competitive is the motion sensor flood light bulb niche?: 7 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in motion sensor flood light bulb?: Top complaints mined from reviews: Functionality-Overall, Durability, Bulb Flicker/Dimming/Color. The return rate is 4.1%.
What does it cost to enter the motion sensor flood light bulb niche?: Listings span $10.92–$41.24; the average listing price is $18.33 (sweet spot $15–$100). The average incumbent carries 1,811 reviews — the moat a new listing must climb.