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Motion Sensor Flood Light Bulb

Fail

Shoppers spend only $31K a year here, so Motion Sensor Flood Light Bulb is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$31K/yr49K searches / yr
90-day growth
+23.4%search demand this quarter
Competition
65%top-5 click share · 7 brands · 20 sellers

Flapen Score

Motion Sensor Flood Light Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, Motion Sensor Flood Light Bulb is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Motion Sensor Flood Light Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Motion Sensor Flood Light Bulb 49K times last year and spent an estimated $31K. The top 5 brands take 96% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+23.4%
Conversion, latest week
3.4%
Market size, estimated
$31Ka year
Top search term
motion sensor flood light bulb18K searches a year

02 · Price

A sale here is worth $18.33.

Listings sell for $18.33 on average, from $10.92 to $41.24. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $18.33 that is $2K to $5K a year per listing.

Average price
$18.33inside the $15 to $100 sweet spot
Price range
$10.92–$41.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #1,129 within Light Bulbs. It carries 1,811 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#1,129in Light Bulbs
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,811per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Motion Sensor Flood Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

20

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

2%

  • GE62%
  • Sunco Lighting15%
  • GREENIC8%
  • lanyue7%
  • Amazon Basics5%
  • CICINY2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Motion Sensor Flood Light Bulb search demand

Weekly searches over the year. Pick a range.

1K800Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Motion Sensor Flood Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • motion sensor flood light bulb18K/yr
  • ge motion sensor night light8K/yr
  • motion detector flood light bulb4K/yr
  • led flood light bulb outdoor motion sensor4K/yr
  • sensor flood light bulbs4K/yr
  • flood light bulbs outdoor motion sensor4K/yr
  • motion flood light bulb4K/yr
  • ge led motion sensor night light3K/yr

Reviews and returns

What reviews say buyers love and hate about Motion Sensor Flood Light Bulb

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Functionality-Overall”
4.1%of orders come back
“they may not work properly”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Motion Sensor Flood Light Bulb questions

Answered from the same tracked data.