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Motion Sensor Doorbell

Fail

Shoppers spend only $102K a year here, so Motion Sensor Doorbell is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$102K/yr112K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
59%top-5 click share · 11 brands · 17 sellers

Flapen Score

Motion Sensor Doorbell against its category

The dotted line is the Tools & Home Improvement average. Past it, Motion Sensor Doorbell is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Motion Sensor Doorbell market on Amazon at a glance

Shoppers on Amazon United States searched for Motion Sensor Doorbell 112K times last year and spent an estimated $102K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
4.5%
Market size, estimated
$102Ka year
Peak month
May1.2× the quietest month
Top search term
motion sensor door chime16K searches a year

02 · Price

A sale here is worth $20.50.

Listings sell for $20.50 on average, from $9.86 to $37.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $20.50 that is $2K to $5K a year per listing.

Average price
$20.50inside the $15 to $100 sweet spot
Price range
$9.86–$37.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #40 within Door Chimes & Bells. It carries 3,608 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.4%
Average rank
#40in Door Chimes & Bells
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,608per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Motion Sensor Doorbell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$20K$31K$41K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

17

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

15%

  • AMHEY38%
  • COTINSE14%
  • SECRUI12%
  • TECKNET8%
  • METAK7%
  • SanJie6%
  • Open — no brand owns it (5 brands, 15%)

Demand

Motion Sensor Doorbell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Motion Sensor Doorbell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • motion sensor door chime16K/yr
  • door motion sensor11K/yr
  • motion sensor chime10K/yr
  • motion sensor doorbell10K/yr
  • wireless motion sensor door chime5K/yr
  • door motion sensor chime6K/yr
  • motion sensor bell6K/yr
  • wireless motion sensor door chime business entry doorbell5K/yr
  • motion sensor door chime for business5K/yr
  • motion door chime5K/yr

Reviews and returns

What reviews say buyers love and hate about Motion Sensor Doorbell

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
19%of negative reviews mention “Durability”
3.8%of orders come back
“It broke after just a month or two”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Motion Sensor Doorbell questions

Answered from the same tracked data.