motion sensor doorbell
Skip itA small market ($102K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.50avg listing price — sweet spot $15–$100
Price range
Great$9.86–$37.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,608avg incumbent reviews — the moat a new listing must climb
Market size
Okay$102K$102K/yr · 112K searches
According to Flapen's Amazon United States niche tracking, motion sensor doorbell is a $102K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
motion sensor doorbell market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $103K–$123K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 16.4%
- Avg brand age
- 54 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
17
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
15%
- AMHEY38%
- COTINSE14%
- SECRUI12%
- TECKNET8%
- METAK7%
- SanJie6%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top motion sensor doorbell search terms
- motion sensor door chime16K/yr
- door motion sensor11K/yr
- motion sensor chime10K/yr
- motion sensor doorbell10K/yr
- wireless motion sensor door chime5K/yr
- door motion sensor chime6K/yr
- motion sensor bell6K/yr
- wireless motion sensor door chime business entry doorbell5K/yr
- motion sensor door chime for business5K/yr
- motion door chime5K/yr
Top motion sensor doorbell products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wireless Motion Sensor Door Chime: Business Entry Doorbell Indoor Motion Detector Alarm Buzzer Store Entrance Alert Bell (500Ft Range 32 Tunes 5 Level Volume) 1 sensors 1 Receiver
AMHEY$21.554.5★948 rev
Wireless Motion Sensor LED Light - Motion Detector Alarm Chimes Door Sensor with 500 FT Range Security Alert Monitor System for Home Business Store Office School
COTINSE$21.474.3★1,409 rev
Wireless Motion Sensor Doorbell -Indoor Motion Detector Alarm Door Chime for Business/Store/Office Entrance Entry Alert Bell with Buzzer USB/Battery Powered (1 Receiver + 1 Motion Sensor)
SECRUI$19.554.6★280 rev
TECKNET Wireless Motion Sensor Door Chime Fast Detection PIR Entry Alert(5S Interval Alarm) with 61 Chimes 5 Volume Levels RGB Light Indicator Easy Install for Business Home Elderly Visitors
TECKNET$18.534.6★2,564 rev
Door Chime SanJie Wireless Door Sensor Chime When Door Opens Door Entry Alarm Chime for Business/Home/Kids 500 FT Range 26 Chimes 5 Adjustable Volume 2 Sensors + 1 Receivers
SanJie$23.974.4★1,418 rev
Newest
by launch date
TECKNET Motion Sensor Door Chime Door Chimes When Door Opens Wireless Doorbell for Home with 32 Chimes 500Ft Range 5-Level Volume LED Indicator Door Bell Chime for Store Office & Caregiver Use
TECKNET$19.413,742 rev
TECKNET Wireless Motion Sensor Door Chime Fast Detection PIR Entry Alert(5S Interval Alarm) with 61 Chimes 5 Volume Levels RGB Light Indicator Easy Install for Business Home Elderly Visitors
TECKNET$18.532,564 rev
Wireless Motion Sensor Alarm Indoor: Motion Detector Alarm for Business Store Home Security with 35 Ringer/Led Light Remind- Motion Sensor Door Chime with Buzzer
AMHEY$19.7774 rev
Motion Sensor Door Chime Wireless Motion Detector Alarm Indoor Business Entry Alert Bell with Buzzer Doorbell for Home/Garage Door/Store USB/Battery Powered 1 Receiver +3 Sensors
AMHEY$37.17267 rev
AMHEY Motion Sensor Door Chime Wireless Motion Detector Alarm Indoor Business Entry Alert Bell with Buzzer Doorbell for Home/Garage Door/Store USB/Battery Powered
AMHEY$20.16267 rev
Trending
90-day click momentumTECKNET Motion Sensor Door Chime Door Chimes When Door Opens Wireless Doorbell for Home with 32 Chimes 500Ft Range 5-Level Volume LED Indicator Door Bell Chime for Store Office & Caregiver Use
TECKNET$19.414.5★
TECKNET Wireless Motion Sensor Door Chime Fast Detection PIR Entry Alert(5S Interval Alarm) with 61 Chimes 5 Volume Levels RGB Light Indicator Easy Install for Business Home Elderly Visitors
TECKNET$18.534.6★
Motion Sensor Door Chime Wireless Motion Detector Alarm Indoor Business Entry Alert Bell with Buzzer Doorbell for Home/Garage Door/Store USB/Battery Powered 1 Receiver +3 Sensors
AMHEY$37.174.5★
Door Chime When Door Opens Door Opened Alarm for Home/Business Office/Bedroom Entering 1-Sensor + 1-Receiver with 500FT Range 58 Chimes 5-Volume Level Entry Alert for Kids/Toddler/Dementia Safety
SECRUI$16.534.4★
Wireless Motion Sensor Doorbell -Indoor Motion Detector Alarm Door Chime for Business/Store/Office Entrance Entry Alert Bell with Buzzer USB/Battery Powered (1 Receiver + 1 Motion Sensor)
SECRUI$19.554.6★
What buyers say about motion sensor doorbell
What buyers praise and complain about, mined from review topics.What buyers love
“Easy set up”
“Great value”
“Works Great”
“the build quality feels solid”
“As Advertised”
“Great sounds”
“This motion detector is quite accurate”
“Easy Peasy”
“Great sensor”
“A pleasant form of security”
What buyers complain about
“It broke after just a month or two”
“does not function”
“But loud”
“Poor quality build”
“Battery dies quickly, in months”
“Does not pair with the signal”
“Instructions are terrible”
“They dont stick very well eithet”
“It needs to just chime”
“Wont pair”
Top return reasons
Common questions
- Is motion sensor doorbell profitable to sell on Amazon United States?
- The niche generates $102K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the motion sensor doorbell niche?
- 11 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in motion sensor doorbell?
- Top complaints mined from reviews: Durability, Functionality-Overall, Noise Level. The return rate is 3.8%.
- When does demand for motion sensor doorbell peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the motion sensor doorbell niche?
- Listings span $9.86–$37.17; the average listing price is $20.50 (sweet spot $15–$100). The average incumbent carries 3,608 reviews — the moat a new listing must climb.