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Motion Night Lights Plug Into Wall

Maybe

Products sell for $15.58 on average, inside the sweet spot. But demand is soft, at -6.0% this quarter, so Motion Night Lights Plug Into Wall is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$615K/yr631K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
55%top-5 click share · 16 brands · 23 sellers

Flapen Score

Motion Night Lights Plug Into Wall against its category

The dotted line is the Tools & Home Improvement average. Past it, Motion Night Lights Plug Into Wall is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Motion Night Lights Plug Into Wall market on Amazon at a glance

Shoppers on Amazon United States searched for Motion Night Lights Plug Into Wall 631K times last year and spent an estimated $615K. The top 5 brands take 76% of clicks. Demand peaks in Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 631K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $615K a year.

Searches, last 12 months
631K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
6.3%
Market size, estimated
$615Ka year
Peak month
November1.5× the quietest month
Top search term
motion sensor night light plug in95K searches a year

02 · Price

A sale here is worth $15.58.

Listings sell for $15.58 on average, from $7.01 to $29.25. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $15.58 that is $19K to $23K a year per listing.

Average price
$15.58inside the $15 to $100 sweet spot
Price range
$7.01–$29.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
$19K–$23K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #234 within Wall Lights. It carries 5,748 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#234in Wall Lights
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
5,748per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Motion Night Lights Plug Into Wall products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$31K$61K$92K$123K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

23

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

55%

Top 20: 89%

Open market

18%

  • L LOHAS LED29%
  • AUVON21%
  • Uigos9%
  • Lyridz9%
  • DORESshop8%
  • Sujeet5%

Demand

Motion Night Lights Plug Into Wall search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Motion Night Lights Plug Into Wall search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • motion sensor night light plug in95K/yr
  • night lights plug into wall motion sensor75K/yr
  • plug in motion sensor light76K/yr
  • bathroom night light motion sensor80K/yr
  • motion night lights plug into wall59K/yr
  • motion sensor light indoor plug in47K/yr
  • plug in motion sensor night light17K/yr
  • motion sensor plug in light22K/yr
  • plug in night light motion sensor20K/yr
  • plug in motion sensor light indoor28K/yr

Reviews and returns

What reviews say buyers love and hate about Motion Night Lights Plug Into Wall

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Brightness/Shine/Glow”
22%of negative reviews mention “Brightness/Shine/Glow”
2.1%of orders come back
“Very dim”
A buyer, on “Brightness/Shine/Glow”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Motion Night Lights Plug Into Wall questions

Answered from the same tracked data.