motion night lights plug into wall
Worth a lookShows a sweet-spot price point ($15.58 avg), but soft demand (-6.0% this quarter) keeps it on the watch list.
Avg price
Great$15.58avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Market size
Good$615K$615K/yr · 631K searches
Price range
Good$7.01–$29.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Bad5,748avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, motion night lights plug into wall is a $615K/yr Amazon United States market (631K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
motion night lights plug into wall market data
- Units sold / yr
- 40K–50K
- avg 1,250–1,500/product
- Revenue / yr
- $623K–$779K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #234
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
23
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
55%
Top 20: 89%
Open market
18%
- L LOHAS LED29%
- AUVON21%
- Uigos9%
- Lyridz9%
- DORESshop8%
- Sujeet5%
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — -6.0% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top motion night lights plug into wall search terms
- motion sensor night light plug in95K/yr
- night lights plug into wall motion sensor75K/yr
- plug in motion sensor light76K/yr
- bathroom night light motion sensor80K/yr
- motion night lights plug into wall59K/yr
- motion sensor light indoor plug in47K/yr
- plug in motion sensor night light17K/yr
- motion sensor plug in light22K/yr
- plug in night light motion sensor20K/yr
- plug in motion sensor light indoor28K/yr
Top motion night lights plug into wall products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
L LOHAS LED Motion Sensor Night Light Motion Sensor Light Indoor 30/60LM
L LOHAS LED$9.674.6★9,575 rev
AUVON Plug-in LED Backlit Night Light 4 Packs Motion & Dusk to Dawn Sensor
AUVON$20.784.8★3,751 rev
Uigos LED Night Light Lamp with Smart Sensor Dusk to Dawn Sensor Daylight White 0.5W Plug-in 6-Pack
Uigos$9.274.7★46,029 rev
DORESshop Motion Sensor Night Light Night Lights Plug into Wall 3000K
DORESshop$16.624.6★266 rev
Sujeet Night Light Night Lights Plug into Wall 8-Pack Nightlight Plug in Night Light Dusk to Dawn Night Lamp Led (Warm White)
Sujeet$9.794.7★9,655 rev
Newest
by launch date
YELKO Motion Sensor Night Light with Dusk to Dawn Sensor - Plug in Cool White Anti-Glare LED Soft Cozy Glow 5 Level Dimmable Timer Function for Bathroom Hallway Kitchen Stairs Garage 2-Pack
YELKO$16.7729 rev
L LOHAS LED Motion Sensor Night Light Night Lights Plug into Wall 2 Pack
L LOHAS LED$15.17220 rev
DORESshop Motion Sensor Night Light Night Lights Plug into Wall 3000K
DORESshop$16.62266 rev
ASOKO Motion Sensor Dimmable Led Under Cabinet Light 12 Cool White
ASOKO$16.2858 rev
ZISUYU Plug-in LED Night Light with Motion Sensor 10-60lm Dimmable Nightlight with Multi-Mode & Color-Changing Ideal for Bedroom Kitchen Bathroom Stairs Hallway (6 Pack)
ZISUYU$20.69220 rev
Trending
90-day click momentumYELKO Motion Sensor Night Light with Dusk to Dawn Sensor - Plug in Cool White Anti-Glare LED Soft Cozy Glow 5 Level Dimmable Timer Function for Bathroom Hallway Kitchen Stairs Garage 2-Pack
YELKO$16.774.7★
DORESshop Motion Sensor Night Light Night Lights Plug into Wall 3000K
DORESshop$16.624.6★
Sujeet Night Light Night Lights Plug into Wall 8-Pack Nightlight Plug in Night Light Dusk to Dawn Night Lamp Led (Warm White)
Sujeet$9.794.7★
L LOHAS LED Night Lights Plug into Wall 2-Pack 0.3W Plug in Night Light
L LOHAS LED$7.164.7★
GE Plug in Night Light with Motion Sensor 2 Pack 40 Lumens
GE$18.184.7★
What buyers say about motion night lights plug into wall
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Light”
“Great night lights”
“Great buy for the money”
“Good light, good quality”
“As described”
“Awesome motion detection”
“Works great”
“Easy to Use”
“Sleek design”
“Size is convenient”
What buyers complain about
“Very dim”
“Broke after a month”
“Does not work as described”
“Unreliable quality”
“It's small”
“Misleading picture”
“they always end up flickering”
“one of the lights didn't work”
“they look expensive”
“Instructions are not detailed”
Top return reasons
Common questions
- Is motion night lights plug into wall profitable to sell on Amazon United States?
- The niche generates $615K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the motion night lights plug into wall niche?
- 16 brands and 23 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in motion night lights plug into wall?
- Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Functionality-Overall. The return rate is 2.1%.
- When does demand for motion night lights plug into wall peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the motion night lights plug into wall niche?
- Listings span $7.01–$29.25; the average listing price is $15.58 (sweet spot $15–$100). The average incumbent carries 5,748 reviews — the moat a new listing must climb.