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Mortising Attachment for Drill Press

Fail

Shoppers spend only $39K a year here, so Mortising Attachment for Drill Press is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$39K/yr19K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
73%top-5 click share · 13 brands · 19 sellers

Flapen Score

Mortising Attachment for Drill Press against its category

The dotted line is the Tools & Home Improvement average. Past it, Mortising Attachment for Drill Press is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mortising Attachment for Drill Press market on Amazon at a glance

Shoppers on Amazon United States searched for Mortising Attachment for Drill Press 19K times last year and spent an estimated $39K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
3.9%
Market size, estimated
$39Ka year
Peak month
January1.9× the quietest month
Top search term
mortising attachment for drill press12K searches a year

02 · Price

A sale here is worth $51.58.

Listings sell for $51.58 on average, from $19.40 to $98.82. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $51.58 that is $0 to $5K a year per listing.

Average price
$51.58inside the $15 to $100 sweet spot
Price range
$19.40–$98.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #806 within Power Drill Parts & Accessories. It carries 59 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
77%
Out of stock, average day
23.1%
Average rank
#806in Power Drill Parts & Accessories
Average rating
3.93 starsAmazon United States average 4.42 stars
Average reviews
59per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mortising Attachment for Drill Press products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$4K$8K$12K$16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

19

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

21%

  • BMTURNING35%
  • VEVOR15%
  • UwinVwin10%
  • XSMNER7%
  • YUEWO6%
  • IEUDNS6%

Demand

Mortising Attachment for Drill Press search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Mortising Attachment for Drill Press search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mortising attachment for drill press12K/yr
  • drill press mortising attachment2K/yr
  • drill press mortising attachment kit4K/yr
  • mortise attachment for drill press2K/yr

Reviews and returns

What reviews say buyers love and hate about Mortising Attachment for Drill Press

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
5.1%of orders come back
“Does not fit a Delta floor drill press”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mortising Attachment for Drill Press questions

Answered from the same tracked data.