mortise machine
Skip itPrices mostly outside the sweet spot ($18.75–$2589.91) — this niche doesn't clear our bar today.
Review moat
Great106.59avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$393K$393K/yr · 103K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Avg price
Okay$337.42avg listing price — sweet spot $15–$100
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$18.75–$2589.91cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, mortise machine is a $393K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mortise machine market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $169K–$253K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #589
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 84%
- Out of stock
- 16.1%
- Avg brand age
- 42 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
74
Top-5 brand share
47%
Top 20: 91%
Top-5 click share
47%
Top 20: 88%
Open market
48%
- BMTURNING15%
- O'SKOOL10%
- Kreg8%
- Jet7%
- Woodpeckers7%
- YUCHENGTECH5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top mortise machine search terms
- mortise and tenon jig34K/yr
- mortiser11K/yr
- mortising machine15K/yr
- mortise and tenon tools10K/yr
- mortise machine8K/yr
- mortise and tenon jig for router6K/yr
- mortise tool4K/yr
- mortising jig4K/yr
- mortise and tenon4K/yr
- mortiser machine woodworking3K/yr
Top mortise machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mortising Machine Tenon Tools Mortising Attachment for Drill Press and Woodworking Mortise Bench Drill Locator Set for Mortiser Circles/Square Hole Chisel Drilling Machine Mortise Machine.
BMTURNING$71.333.8★36 rev
OSKOOL Mortise and Tenon Jig for Plunge Router Repeatable Joinery
O'SKOOL$107.383.7★31 rev
Kreg MortiseMate Loose Tenon Jig - Drill Jig for Woodworking - For Loose Tenon Joinery - Fits Workpieces 1/2 to 1 1/2 Thick
Kreg$296.074.7★60 rev
JET Benchtop Mortiser 1/2 Chisel 4-3/4 Stroke 115V 1Ph (Model JBM-5)
Jet$505.024.4★246 rev
Woodpeckers Mortising Jig Mortise + Tenon Jig Easy to Cut Perfect Mortises With Your Plunge Router for Loose Tenon Joinery Router Tool USA-Made MJ-24
Woodpeckers$237.854.6★6 rev
Newest
by launch dateWoodpeckers Mortising Jig Mortise + Tenon Jig Easy to Cut Perfect Mortises With Your Plunge Router for Loose Tenon Joinery Router Tool USA-Made MJ-24
Woodpeckers$237.856 rev
Mortising Machine Tenon Tools Mortising Attachment for Drill Press and Woodworking Mortise Bench Drill Locator Set for Mortiser Circles/Square Hole Chisel Drilling Machine Mortise Machine.
BMTURNING$71.3336 rev
Door Latch Mortise Tool Precision Scoring and Chiseling Door Latch Installation Kit Fits for 1-3/8 or 1-3/4 Thick Wooden Door Door Latch Tool for Clean Precise Professional Installation
HASIODXE$18.75198 rev
4 Pcs Mortise Chisel Set 1/4 5/16 3/8 1/2 Inch Square Hole Drill Bits for Mortiser Wood Mortising Chisel Drill Bit Hollow Chisel Mortise and Tenon Drill Tools
YGFRSTO$19.5458 rev
Benchtop Mortiser 3400RPM 3/4HP Woodworking Mortising Machine with 1/4 3/8 1/2 Chisels Wooden Workbench Benchtop Drill Press for Making Round Holes Square Holes Or Special Square Holes
CXRCY$371.009 rev
Trending
90-day click momentum
RIKON Professional Power Tools Benchtop X/Y Mortiser 34-260
RIKON Power Tools$562.794.2★
Virutex KIT FC116U Lock Mortiser Machine Kit with 5/8 & 7/8 Mortising Bits Complete Portable Door Lock Installation System 1100W Professional Wood Door Mortiser
Virutex$1768.824.9★
Door Latch Mortise Tool Precision Scoring and Chiseling Door Latch Installation Kit Fits for 1-3/8 or 1-3/4 Thick Wooden Door Door Latch Tool for Clean Precise Professional Installation
HASIODXE$18.754.3★
Woodpeckers Mortising Jig Mortise + Tenon Jig Easy to Cut Perfect Mortises With Your Plunge Router for Loose Tenon Joinery Router Tool USA-Made MJ-24
Woodpeckers$237.854.6★
Luckyway Door Lock Installation Kit Mortising Machine Mortise Jig Door Lock Hole Opener Kit Lock Mortiser with 3 Drill Bits for Wooden Doors
Luckyway$83.844.4★
What buyers say about mortise machine
What buyers praise and complain about, mined from review topics.What buyers love
“it does appear to be very well made”
“Easy to use”
“chisel worked great”
“Their value and quality are perfect for my budget when buying tools”
“The jig itself works great”
“fit my machine perfectly”
“the jig does work as intended”
“a great design”
“Solid buy”
“Material”
What buyers complain about
“Does not work”
“Disappointing Jig”
“Broke on my mock up right out of the box”
“Cannot be used to drill rectangle wholes”
“Does not fit a Delta floor drill press”
“It feels like a legitimate $300 tool”
“The directions are not great”
“1/2 bushing doesnt seat properly”
“What is shipped does not match the pictures or the description”
“it is so heavy that the package it came in was destroyed when it arrived”
Top return reasons
Common questions
- Is mortise machine profitable to sell on Amazon United States?
- The niche generates $393K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the mortise machine niche?
- 29 brands and 74 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in mortise machine?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 4.3%.
- When does demand for mortise machine peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the mortise machine niche?
- Listings span $18.75–$2589.91; the average listing price is $337.42 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.