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Mortise Machine

Fail

Prices span $18.75–$2589.91, mostly outside the sweet spot, so Mortise Machine is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$393K/yr103K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
47%top-5 click share · 29 brands · 74 sellers

Flapen Score

Mortise Machine against its category

The dotted line is the Tools & Home Improvement average. Past it, Mortise Machine is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mortise Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Mortise Machine 103K times last year and spent an estimated $393K. The top 5 brands take 47% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $393K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
1.1%
Market size, estimated
$393Ka year
Peak month
January1.5× the quietest month
Top search term
mortise and tenon jig34K searches a year

02 · Price

A sale here is worth $337.42.

Listings sell for $337.42 on average, from $18.75 to $2589.91. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $337.42 that is $0 to $34K a year per listing.

Average price
$337.42above the $15 to $100 sweet spot
Price range
$18.75–$2589.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$34K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #589 within Jig Accessories. It carries 107 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
88%
Out of stock, average day
16.1%
Average rank
#589in Jig Accessories
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
107per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mortise Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$16K$31K$47K$63K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

74

Top-5 brand share

47%

Top 20: 91%

Top-5 click share

47%

Top 20: 88%

Open market

48%

  • BMTURNING15%
  • O'SKOOL10%
  • Kreg8%
  • Jet7%
  • Woodpeckers7%
  • YUCHENGTECH5%

Demand

Mortise Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Mortise Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mortise and tenon jig34K/yr
  • mortiser11K/yr
  • mortising machine15K/yr
  • mortise and tenon tools10K/yr
  • mortise machine8K/yr
  • mortise and tenon jig for router6K/yr
  • mortise tool4K/yr
  • mortising jig4K/yr
  • mortise and tenon4K/yr
  • mortiser machine woodworking3K/yr

Reviews and returns

What reviews say buyers love and hate about Mortise Machine

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Functionality-Overall”
4.3%of orders come back
“Does not work”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mortise Machine questions

Answered from the same tracked data.