Mortise Lock

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $388K a year.

Searches, last 12 months

316K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

2.7%

Market size, estimated

$388Ka year

Peak month

November1.3× the quietest month

Top search term

mortise lock89K searches a year

Listings sell for $45.90 on average, from $8.01 to $377.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $45.90 that is $5K to $11K a year per listing.

Average price

$45.90inside the $15 to $100 sweet spot

Price range

$8.01–$377.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$5K–$11K

Returns

6.4%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #284 within Door Hardware & Locks. It carries 719 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

94%

Out of stock, average day

4.3%

Average rank

#284in Door Hardware & Locks

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

719per listing

Listings tracked

62

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months