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52

mortise lock

Worth a look

Shows a sweet-spot price point ($45.90 avg), but high returns (6.4%) keeps it on the watch list.

Market size 55Growth 23Conversion 33Competition 83Returns 20Price range 23Avg price 95Brand share 54Review moat 70Quality gap 81

Avg price

Incredible$45.90

avg listing price — sweet spot $15–$100

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good718.82

avg incumbent reviews — the moat a new listing must climb

Market size

Good$388K

$388K/yr · 316K searches

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Price range

Bad$8.01–$377.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad6.4%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, mortise lock is a $388K/yr Amazon United States market (316K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

mortise lock market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
$459K–$574K
units × avg price
Conversion rate
2.7%
Avg BSR
#284
Page quality
0%
Prime
94%
Sponsored
85%
Out of stock
4.3%
Avg brand age
51 months
Avg seller age
159 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

92

Top-5 brand share

73%

Top 20: 97%

Top-5 click share

32%

Top 20: 68%

Open market

24%

  • newliplace28%
  • PRIME-LINE25%
  • Ruigrit8%
  • MaxxGeek6%
  • Segal6%
  • ToPToToo4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
7K5KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top mortise lock search terms

  • mortise lock89K/yr
  • mortise lock set exterior door43K/yr
  • mortise lock set interior door41K/yr
  • mortise door knob24K/yr
  • mortise locks10K/yr
  • mortise lock set13K/yr
  • mortise lock replacement10K/yr
  • old style door knob conversion kit13K/yr
  • mortise9K/yr
  • old door knob8K/yr
All search terms

Top mortise lock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$12K6%$23K9%$35K12%$47K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about mortise lock

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fit perfect”

Quality-Overall19%

“Build quality feels solid”

Assembly/Installation13%

“Installed with no problems”

Locking Mechanism10%

“the lock mechanism is great quality”

Advertised Vs Actual Product7%

“As described”

Value For Money4%

“GOOD DEAL”

Design-Overall3%

“This looks very classy”

Ease Of Use3%

“Quick and easy”

Strength2%

“Strong and easy to replace and use”

Efficiency2%

“it works well”

What buyers complain about

Quality-Overall20%

“bad quality, stopped working after a few months”

Locking Mechanism15%

“Doesn't stay locked”

Size-Overall11%

“Too small”

Durability8%

“Breaks”

Assembly/Installation4%

“the installation was a bit difficult”

Strength4%

“keeps falling apart”

Instructions/User Manual/Troubleshooting3%

“Terrible instructions”

Advertised Vs Actual Product3%

“Not reversible like the description says”

Ease Of Use3%

“Hard to turn”

Value For Money3%

“Definitely did not meet expectations especially for the price”

Top return reasons

Size-Overall57%
Locking Mechanism7%
Compatibility-Overall6%
Mechanism Issues5%
Defective Material/Parts4%
Advertised Vs Actual Product4%
Functionality-Overall4%
Color3%
Value For Money1%
Assembly/Installation1%

Common questions

Is mortise lock profitable to sell on Amazon United States?
The niche generates $388K/yr across 62 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the mortise lock niche?
25 brands and 92 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in mortise lock?
Top complaints mined from reviews: Quality-Overall, Locking Mechanism, Size-Overall. The return rate is 6.4% — above our launch gate.
When does demand for mortise lock peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the mortise lock niche?
Listings span $8.01–$377.65; the average listing price is $45.90 (sweet spot $15–$100). The average incumbent carries 719 reviews — the moat a new listing must climb.