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Mortise Jig

Fail

Buyers convert on only 1.1% of searches, so Mortise Jig is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$89K/yr97K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
52%top-5 click share · 29 brands · 54 sellers

Flapen Score

Mortise Jig against its category

The dotted line is the Tools & Home Improvement average. Past it, Mortise Jig is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mortise Jig market on Amazon at a glance

Shoppers on Amazon United States searched for Mortise Jig 97K times last year and spent an estimated $89K. The top 5 brands take 56% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
1.1%
Market size, estimated
$89Ka year
Peak month
January1.7× the quietest month
Top search term
mortise and tenon jig34K searches a year

02 · Price

A sale here is worth $79.47.

Listings sell for $79.47 on average, from $17.76 to $296.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $79.47 that is $0 to $8K a year per listing.

Average price
$79.47inside the $15 to $100 sweet spot
Price range
$17.76–$296.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #656 within Jig Accessories. It carries 351 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
91%
Out of stock, average day
5.3%
Average rank
#656in Jig Accessories
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
351per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mortise Jig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

54

Top-5 brand share

56%

Top 20: 92%

Top-5 click share

52%

Top 20: 91%

Open market

38%

  • O'SKOOL14%
  • Kreg13%
  • BMTURNING12%
  • Woodpeckers10%
  • YUCHENGTECH8%
  • General Tools6%

Demand

Mortise Jig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Mortise Jig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mortise and tenon jig34K/yr
  • mortise jig20K/yr
  • mortise and tenon tools10K/yr
  • tenon jig7K/yr
  • mortise and tenon jig for router6K/yr
  • loose tenon jig5K/yr
  • domino jig4K/yr
  • mortising jig4K/yr
  • router mortise jig4K/yr
  • mortise and tenon4K/yr

Reviews and returns

What reviews say buyers love and hate about Mortise Jig

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
3.2%of orders come back
“the overall build quality feels a bit lacking”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mortise Jig questions

Answered from the same tracked data.