Is Mortise Chisel profitable to sell on Amazon United States?

Flapen scores Mortise Chisel 41 out of 100 on Amazon United States, a Fail. Shoppers spend $48K a year across 25 tracked products. Amazon counts 0 of the 2 products launched in the last year as successful launches. Search demand grew +0.4% in the last 90 days.

How competitive is the Mortise Chisel niche on Amazon United States?

13 brands and 19 sellers compete in Mortise Chisel on Amazon United States. The top 5 Mortise Chisel products take 60% of clicks, and the top 5 brands take 87%.

What do buyers complain about in Mortise Chisel?

Mortise Chisel buyers on Amazon United States complain most about Sharpness, Size-Overall, and Instructions/User Manual/Troubleshooting. Returns run at 1.8% of orders.

When does demand for Mortise Chisel peak?

Search demand for Mortise Chisel on Amazon United States peaks in Jan–Dec, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Mortise Chisel niche?

Mortise Chisel sells for $53.31 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $12.85 to $269.40. The average product has 755 reviews, the count a new listing must catch up to.

Mortise Chisel

Fail

Shoppers spend only $48K a year here, so Mortise Chisel is a Fail.

Filters High Price

Flapen Score: 41
41 / 100Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size: $48K/yr43K searches / yr
90-day growth: +0.4%search demand this quarter
Competition: 60%top-5 click share · 13 brands · 19 sellers

Flapen Score

Mortise Chisel against its category

The dotted line is the Tools & Home Improvement average. Past it, Mortise Chisel is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Mortise Chisel market on Amazon at a glance

Shoppers on Amazon United States searched for Mortise Chisel 43K times last year and spent an estimated $48K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months: 43K
Growth, 90 days vs prior 90: +0.4%
Conversion, latest week: 2.1%
Market size, estimated: $48Ka year
Peak month: January1.8× the quietest month
Top search term: mortise chisel28K searches a year

02 · Price

A sale here is worth $53.31.

Listings sell for $53.31 on average, from $12.85 to $269.40. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $53.31 that is $0 to $5K a year per listing.

Average price: $53.31inside the $15 to $100 sweet spot
Price range: $12.85–$269.40
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$5K
Returns: 1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #259 within Chisels. It carries 755 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 96%
Out of stock, average day: 1.3%
Average rank: #259in Chisels
Average rating: 4.41 starsAmazon United States average 4.42 stars
Average reviews: 755per listing
Listings tracked: 25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 68 months

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