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Mortgage Payment Calculator

Fail

The top 5 brands take 100% of clicks, so Mortgage Payment Calculator is a Fail.

Flapen Score
31
31 / 100
Ranks 9,140 of 9,536 Tools & Home Improvement niches · −17 vs the category median of 48
Market size
$40K/yr15K searches / yr
90-day growth
-42.4%search demand this quarter
Competition
85%top-5 click share · 5 brands · 131 sellers

Flapen Score

Mortgage Payment Calculator against its category

The dotted line is the Tools & Home Improvement average. Past it, Mortgage Payment Calculator is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mortgage Payment Calculator market on Amazon at a glance

Shoppers on Amazon United States searched for Mortgage Payment Calculator 15K times last year and spent an estimated $40K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-42.4%
Conversion, latest week
6.9%
Market size, estimated
$40Ka year
Peak month
December3.9× the quietest month
Top search term
mortgage calculator8K searches a year

02 · Price

A sale here is worth $39.06.

Listings sell for $39.06 on average, from $23.09 to $55.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $39.06 that is $4K to $10K a year per listing.

Average price
$39.06inside the $15 to $100 sweet spot
Price range
$23.09–$55.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Measuring & Layout Tools. It carries 2,941 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#103in Measuring & Layout Tools
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,941per listing
Listings tracked
10

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
94 months

Products

Top Mortgage Payment Calculator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

$0$4K$8K$12K$16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

131

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Calculated Industries72%
  • HP12%
  • CATIGA10%
  • Texas Instruments3%
  • Victor3%

Demand

Mortgage Payment Calculator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Spike '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Mortgage Payment Calculator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mortgage calculator8K/yr
  • real estate calculator6K/yr
  • mortgage calculators242/yr

Reviews and returns

What reviews say buyers love and hate about Mortgage Payment Calculator

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
24%of negative reviews mention “Instructions/User Manual/Troubleshooting”
2.6%of orders come back
“No Instruction Manual”
A buyer, on “Instructions/User Manual/Troubleshooting”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mortgage Payment Calculator questions

Answered from the same tracked data.