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Mortar Repair

Maybe

Returns run at only 1.1% of orders. But the top 5 brands take 95% of clicks, so Mortar Repair is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$233K/yr200K searches / yr
90-day growth
+52.2%search demand this quarter
Competition
66%top-5 click share · 7 brands · 101 sellers

Flapen Score

Mortar Repair against its category

The dotted line is the Tools & Home Improvement average. Past it, Mortar Repair is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mortar Repair market on Amazon at a glance

Shoppers on Amazon United States searched for Mortar Repair 200K times last year and spent an estimated $233K. The top 5 brands take 95% of clicks. Demand peaks in Apr–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
+52.2%
Conversion, latest week
8.1%
Market size, estimated
$233Ka year
Peak month
June2.9× the quietest month
Top search term
mortar repair34K searches a year

02 · Price

A sale here is worth $14.47.

Listings sell for $14.47 on average, from $6.63 to $36.54. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $14.47 that is $14K to $18K a year per listing.

Average price
$14.47under the $15 to $100 sweet spot
Price range
$6.63–$36.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$18K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Adhesives & Sealers. It carries 1,724 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#52in Adhesives & Sealers
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,724per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Mortar Repair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$23K$47K$70K$93K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

101

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

2%

  • DAP61%
  • Quikrete12%
  • SIKA10%
  • Red Devil7%
  • Bauer4%
  • DCP3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Mortar Repair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun, Jul · busiest ÷ quietest = 2.9×

Search terms

Top Mortar Repair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mortar repair34K/yr
  • concrete caulk27K/yr
  • quikrete mortar repair21K/yr
  • brick mortar repair15K/yr
  • mortar repair caulk15K/yr
  • cement caulk10K/yr
  • mortar caulk9K/yr
  • concrete caulking8K/yr
  • brick filler8K/yr
  • brick repair7K/yr

Reviews and returns

What reviews say buyers love and hate about Mortar Repair

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Color”
1.1%of orders come back
“color doesn't match”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mortar Repair questions

Answered from the same tracked data.