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Mortar Mix

Maybe

Returns run at only 1.4% of orders. But shoppers spend only $39K a year here, so Mortar Mix is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size
$39K/yr64K searches / yr
90-day growth
+45.9%search demand this quarter
Competition
59%top-5 click share · 13 brands · 112 sellers

Flapen Score

Mortar Mix against its category

The dotted line is the Tools & Home Improvement average. Past it, Mortar Mix is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mortar Mix market on Amazon at a glance

Shoppers on Amazon United States searched for Mortar Mix 64K times last year and spent an estimated $39K. The top 5 brands take 74% of clicks. Demand peaks in Apr. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+45.9%
Conversion, latest week
3.2%
Market size, estimated
$39Ka year
Peak month
April1.8× the quietest month
Top search term
mortar mix33K searches a year

02 · Price

A sale here is worth $18.73.

Listings sell for $18.73 on average, from $6.63 to $35.70. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.73 that is $0 to $2K a year per listing.

Average price
$18.73inside the $15 to $100 sweet spot
Price range
$6.63–$35.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #213 within Raw Building Materials. It carries 694 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
92%
Out of stock, average day
1.8%
Average rank
#213in Raw Building Materials
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
694per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Mortar Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

112

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

15%

  • SIKA19%
  • Sakrete16%
  • DAP15%
  • Quikrete13%
  • Bauer12%
  • RUTLAND PRODUCTS12%
  • Open — no brand owns it (7 brands, 15%)

Demand

Mortar Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.8×

Search terms

Top Mortar Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mortar mix33K/yr
  • brick mortar11K/yr
  • type s mortar mix4K/yr
  • type n mortar mix4K/yr
  • type s mortar3K/yr
  • premixed mortar4K/yr
  • white mortar mix4K/yr
  • rapid set mortar mix2K/yr

Reviews and returns

What reviews say buyers love and hate about Mortar Mix

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Color”
1.4%of orders come back
“white not beige color”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mortar Mix questions

Answered from the same tracked data.