mortar mix
Worth a lookShows low returns (1.4%), but a small market ($39K/yr) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$18.73avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.63–$35.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good694avg incumbent reviews — the moat a new listing must climb
Growth
Good+45.9%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 64K searches
According to Flapen's Amazon United States niche tracking, mortar mix is a $39K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Apr. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
mortar mix market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $47K–$56K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #213
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 63%
- Out of stock
- 1.8%
- Avg brand age
- 70 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
112
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
15%
- SIKA19%
- Sakrete16%
- DAP15%
- Quikrete13%
- Bauer12%
- RUTLAND PRODUCTS12%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +45.9% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.8×
Top mortar mix search terms
- mortar mix33K/yr
- brick mortar11K/yr
- type s mortar mix4K/yr
- type n mortar mix4K/yr
- type s mortar3K/yr
- premixed mortar4K/yr
- white mortar mix4K/yr
- rapid set mortar mix2K/yr
Top mortar mix products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sika - Sikacryl - Gray - Ready-Mix Concrete Patch - for Repairing spalls and Cracks in Concrete and Masonry - Textured - 1 qt (Pack of 1)
SIKA$9.294.4★4,995 rev
SAKRETE | Fast Setting Repair Mortar | 3 lb
Sakrete$16.253.9★13 rev
Bauer Instant Polymer Cement - Ready-to-Use Alternative to Mortar & Adhesives - Versatile Concrete & Stone Tile Crack Repair & Brick Repair Convenient Durable & Easy to Store - 2kg
Bauer$26.804.2★1,160 rev
Rutland Dry Mix 211 Refractory Mortar 2.5 Pound - USA-Made High Temperature Mortar for Masonry - 2550F Fire Cement Patch for Fireplace Brick Fire Pit Kiln Forge & Pizza Oven Repair
RUTLAND PRODUCTS$16.864.6★268 rev
Tenon Refractory Mortar - High Temperature Mix for Fireplaces Fire Pits Chimneys Parging Brick Clay and More White in Color High Heat Resistance Up to 2550F (1 10 Pounds)
Tenon$28.934.6★261 rev
Newest
by launch date
Concrete Crack Filler 3LB Gray - Heavy Duty Dry Granular Mortar Repair Kit for Driveways Walkways & Patios - DIY Concrete Hole Filler with Quartz Sand Includes Scraper Brush & Gloves
NGBNGB$25.1234 rev
SOLIDLAND Refractory Mortar - 3.5 LBS Masonry & FireBrick Refractory Cement - 3056F High Temperature Fireproof Dry Mix - for Kilns Firepit Fireplaces Chimneys and More
SOLIDLAND$19.0547 rev
DAP Textured Mortar Premium Elastomeric Latex Filler & Sealant Gray 10.1 Oz (7079810082)
DAP$10.50260 rev
DAP Textured Mortar Premium Elastomeric Latex Filler & Sealant Beige 10.1 Oz (7079810081)
DAP$11.58388 rev
Rutland Dry Mix 211 Refractory Mortar 2.5 Pound - USA-Made High Temperature Mortar for Masonry - 2550F Fire Cement Patch for Fireplace Brick Fire Pit Kiln Forge & Pizza Oven Repair
RUTLAND PRODUCTS$16.86268 rev
Trending
90-day click momentumConcrete Crack Filler 3LB Gray - Heavy Duty Dry Granular Mortar Repair Kit for Driveways Walkways & Patios - DIY Concrete Hole Filler with Quartz Sand Includes Scraper Brush & Gloves
NGBNGB$25.124.4★
DAP Concrete and Mortar Filler and Sealant Gray 10.1 Oz (7079818096)
DAP$6.634.5★
SAKRETE | Fast Setting Repair Mortar | 3 lb
Sakrete$16.253.9★
Sikaflex Mortar Fix Limestone Polyurethane sealant for Repairing Damaged Mortar Joints and Gaps. Sealing Mortar Cracks 10.1 fl. oz Cartridge (Pack of 1)
SIKA$7.924.3★
SAKRETE | Mortar / Stucco Mix Type S | 10 lb
Sakrete$18.093.7★
What buyers say about mortar mix
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Ease of use”
“As advertised”
“This worked very well to seal some cracks in my stone”
“Its well worth it”
“Colorful”
“has held up well for 2 years”
“Works great for small repairs”
“consistency”
“Pro: easy clean up”
What buyers complain about
“white not beige color”
“Overpriced”
“would not come out of tube”
“Amazon needs better quality control”
“Didnt last”
“The bottle is pretty large”
“Too thick to use with a caulk gun”
“Cant use”
“Not waterproof”
“the container was already lifted where it seemed to have been leaking”
Top return reasons
Common questions
- Is mortar mix profitable to sell on Amazon United States?
- The niche generates $39K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +45.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the mortar mix niche?
- 13 brands and 112 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in mortar mix?
- Top complaints mined from reviews: Color, Value For Money, Functionality-Overall. The return rate is 1.4%.
- When does demand for mortar mix peak?
- Demand peaks in Apr; the busiest month runs 1.8× the quietest.
- What does it cost to enter the mortar mix niche?
- Listings span $6.63–$35.70; the average listing price is $18.73 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.