Mortar Mix
MaybeReturns run at only 1.4% of orders. But shoppers spend only $39K a year here, so Mortar Mix is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 4855
- Market size
- $39K/yr64K searches / yr
- 90-day growth
- +45.9%search demand this quarter
- Competition
- 59%top-5 click share · 13 brands · 112 sellers
Flapen Score
Mortar Mix against its category
The dotted line is the Tools & Home Improvement average. Past it, Mortar Mix is stronger. Inside it, weaker.
Market
The Mortar Mix market on Amazon at a glance
Shoppers on Amazon United States searched for Mortar Mix 64K times last year and spent an estimated $39K. The top 5 brands take 74% of clicks. Demand peaks in Apr. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +45.9%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $39Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- mortar mix33K searches a year
02 · Price
A sale here is worth $18.73.
Listings sell for $18.73 on average, from $6.63 to $35.70. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.73 that is $0 to $2K a year per listing.
- Average price
- $18.73inside the $15 to $100 sweet spot
- Price range
- $6.63–$35.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #213 within Raw Building Materials. It carries 694 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 92%
- Out of stock, average day
- 1.8%
- Average rank
- #213in Raw Building Materials
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 694per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Mortar Mix products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sika - Sikacryl - Gray - Ready-Mix Concrete Patch - for Repairing spalls and Cracks in Concrete and Masonry - Textured - 1 qt (Pack of 1)
- Price
- $9.29
- Rating
- 4.4/5
- Reviews
- 4,995
- Age
- 11y ago

SAKRETE | Fast Setting Repair Mortar | 3 lb
- Price
- $16.25
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 8y ago

Bauer Instant Polymer Cement - Ready-to-Use Alternative to Mortar & Adhesives - Versatile Concrete & Stone Tile Crack Repair & Brick Repair Convenient Durable & Easy to Store - 2kg
- Price
- $26.80
- Rating
- 4.2/5
- Reviews
- 1,160
- Age
- 7y ago

Rutland Dry Mix 211 Refractory Mortar 2.5 Pound - USA-Made High Temperature Mortar for Masonry - 2550F Fire Cement Patch for Fireplace Brick Fire Pit Kiln Forge & Pizza Oven Repair
- Price
- $16.86
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 2y ago

Tenon Refractory Mortar - High Temperature Mix for Fireplaces Fire Pits Chimneys Parging Brick Clay and More White in Color High Heat Resistance Up to 2550F (1 10 Pounds)
- Price
- $28.93
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 7y ago
Trending
90-day click momentum
Concrete Crack Filler 3LB Gray - Heavy Duty Dry Granular Mortar Repair Kit for Driveways Walkways & Patios - DIY Concrete Hole Filler with Quartz Sand Includes Scraper Brush & Gloves
- Price
- $25.12
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1mo ago

DAP Concrete and Mortar Filler and Sealant Gray 10.1 Oz (7079818096)
- Price
- $6.63
- Rating
- 4.5/5
- Reviews
- 4,861
- Age
- 22y ago

SAKRETE | Fast Setting Repair Mortar | 3 lb
- Price
- $16.25
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 8y ago

Sikaflex Mortar Fix Limestone Polyurethane sealant for Repairing Damaged Mortar Joints and Gaps. Sealing Mortar Cracks 10.1 fl. oz Cartridge (Pack of 1)
- Price
- $7.92
- Rating
- 4.3/5
- Reviews
- 615
- Age
- 19y ago

SAKRETE | Mortar / Stucco Mix Type S | 10 lb
- Price
- $18.09
- Rating
- 3.7/5
- Reviews
- 22
- Age
- 15y ago
Newest
by launch date
Concrete Crack Filler 3LB Gray - Heavy Duty Dry Granular Mortar Repair Kit for Driveways Walkways & Patios - DIY Concrete Hole Filler with Quartz Sand Includes Scraper Brush & Gloves
- Price
- $25.12
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1mo ago

SOLIDLAND Refractory Mortar - 3.5 LBS Masonry & FireBrick Refractory Cement - 3056F High Temperature Fireproof Dry Mix - for Kilns Firepit Fireplaces Chimneys and More
- Price
- $19.05
- Rating
- 3.9/5
- Reviews
- 47
- Age
- 1y ago

DAP Textured Mortar Premium Elastomeric Latex Filler & Sealant Gray 10.1 Oz (7079810082)
- Price
- $10.50
- Rating
- 4.5/5
- Reviews
- 260
- Age
- 1y ago

DAP Textured Mortar Premium Elastomeric Latex Filler & Sealant Beige 10.1 Oz (7079810081)
- Price
- $11.58
- Rating
- 4.6/5
- Reviews
- 388
- Age
- 1y ago

Rutland Dry Mix 211 Refractory Mortar 2.5 Pound - USA-Made High Temperature Mortar for Masonry - 2550F Fire Cement Patch for Fireplace Brick Fire Pit Kiln Forge & Pizza Oven Repair
- Price
- $16.86
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
112
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
15%
- SIKA19%
- Sakrete16%
- DAP15%
- Quikrete13%
- Bauer12%
- RUTLAND PRODUCTS12%
- Open — no brand owns it (7 brands, 15%)
Demand
Mortar Mix search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.8×
Search terms
Top Mortar Mix search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mortar mix33K/yr
- brick mortar11K/yr
- type s mortar mix4K/yr
- type n mortar mix4K/yr
- type s mortar3K/yr
- premixed mortar4K/yr
- white mortar mix4K/yr
- rapid set mortar mix2K/yr
Reviews and returns
What reviews say buyers love and hate about Mortar Mix
We read the reviews and the return reasons for every product selling here.
“white not beige color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mortar Mix questions
Answered from the same tracked data.









