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Moravian Star Outdoor Light

Fail

Buyers convert on only 0.4% of searches, so Moravian Star Outdoor Light is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$43K/yr138K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
36%top-5 click share · 26 brands · 35 sellers

Flapen Score

Moravian Star Outdoor Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Moravian Star Outdoor Light is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moravian Star Outdoor Light market on Amazon at a glance

Shoppers on Amazon United States searched for Moravian Star Outdoor Light 138K times last year and spent an estimated $43K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
0.4%
Market size, estimated
$43Ka year
Peak month
December18.2× the quietest month
Top search term
moravian star light39K searches a year

02 · Price

A sale here is worth $75.74.

Listings sell for $75.74 on average, from $16.85 to $154.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $75.74 that is $0 to $8K a year per listing.

Average price
$75.74inside the $15 to $100 sweet spot
Price range
$16.85–$154.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
8.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #2,878 within String Lights. It carries 298 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
17.1%
Average rank
#2,878in String Lights
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
298per listing
Listings tracked
45

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Moravian Star Outdoor Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

35

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

36%

Top 20: 78%

Open market

41%

  • Elf Logic18%
  • CLAXY11%
  • Kringle Traditions9%
  • Leejec8%
  • GALACOVE8%
  • DAYCENT6%

Demand

Moravian Star Outdoor Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 18.2×

Search terms

Top Moravian Star Outdoor Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moravian star light39K/yr
  • moravian star64K/yr
  • moravian star outdoor light20K/yr
  • moravian star ornament7K/yr
  • moravian stars4K/yr
  • outdoor moravian star light4K/yr

Reviews and returns

What reviews say buyers love and hate about Moravian Star Outdoor Light

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Assembly/Installation”
8.4%of orders come back
“Tricky To Install”
A buyer, on “Assembly/Installation”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Moravian Star Outdoor Light questions

Answered from the same tracked data.