moon
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.26avg listing price — sweet spot $15–$100
Price range
Great$11.86–$109.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$546K$546K/yr · 1.3M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,088.15avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, moon is a $546K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
moon market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $757K–$908K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #367
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
33
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
25%
- LOGROTATE31%
- BRIGHTWORLD16%
- Mind-Glowing8%
- GROPINFLY8%
- Basic Fun7%
- CPLA6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.Peak months: Sep, Oct, Dec · busiest ÷ quietest = 2.1×
Top moon search terms
- moon lamp475K/yr
- moon381K/yr
- moon light230K/yr
- moon night light54K/yr
- brightworld moon lamp galaxy lamp 5.9 inch 16 colors led 3d moon light remote & touch control moon night light gifts for girls boys kids women birthdaywooden base10K/yr
- moonlight lamp19K/yr
- lampara de luna14K/yr
- moon lamp for kids24K/yr
- moon lamps for adults29K/yr
- moon lights15K/yr
Top moon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moon Lamp 16 Colors LED Night Light with Remote/Touch Timer/Dimming 4.8in
LOGROTATE$16.914.5★24,029 rev
BRIGHTWORLD Moon Lamp Galaxy Lamp 5.9 inch 16 Colors LED 3D Moon Light Remote & Touch Control Moon Night Light Gifts for Girls Boys Kids Women BirthdayWooden Base
BRIGHTWORLD$22.864.5★31,677 rev
Mind-Glowing 3D Moon Lamp 16 Colors Touch/Remote Control (4.7 inch)
Mind-Glowing$18.414.5★13,621 rev
Uncle Milton Moon in My Room - 12 Light-Up Lunar Phases Remote Control or Automatic STEM Toy Great Gift for Boys & Girls Ages 6+
Basic Fun$25.554.6★3,510 rev
CPLA Moon Lamp Night Light for Kids Boys Grils Baby Nursery 128LED Colors
CPLA$16.374.5★2,229 rev
Newest
by launch date
Moon Lamp Small Table Lamp for Bedroom Dimmable Bedside Table Lamp with 30 Modes Night Light Bedside Lamps for Night Stands Desk Lamp for Living Room Office Dorm Birthday Gifts for Kids Teens
Ehobroc$11.86296 rev
Dimmable Moon Wall Lamp Rechargeable Battery Operated Wall Sconce Moon Lights with Remote 3 Color Indoor Wall Mounted Lighting Ceiling Light for Living Bedroom Christmas Birthday Gifts - 12 inch
GMINCO$60.90105 rev
Mewkou Wearable Blanket Hoodie for Adult Oversized Sherpa Fleece Blanket Hoodie for Women Men Sun and Moon
Mewkou$28.821,631 rev
Galaxy Projector Night Light for Bedroom 13-in-1 Planetarium Projector
Fussion$30.633,196 rev
ZEKAHOV Half Moon LED Floor Light - Professional Shadow-Free Lamp for Lash Techs Estheticians & Tattoo Artists | Remote Control & Dimmable for Eyelash Extensions Nail Art Home & Office
ZEKAHOV$51.03204 rev
Trending
90-day click momentumMewkou Wearable Blanket Hoodie for Adult Oversized Sherpa Fleece Blanket Hoodie for Women Men Sun and Moon
Mewkou$28.824.7★
GROPINFLY Moon Lamp 6 Inch Sliding Control Moon Light Kids Night Light 16 Colors Moon Night Light with Unique Stand Timing Room Decor Birthday Gifts for Kid Girls Boys Teens Women Friends Lover
GROPINFLY$12.624.4★
Skylumate QIYIMEILUX Large Moon Wall Sconce Plug in Modern LED Dimmable Wall Light with Remote Control 23.6 inch 31W Black Wall Lamp Indoor Wall Mounted Lighting Ceiling Light for Living Room Bedroom
Skylumate$109.244.6★
Mind-Glowing 3D Moon Lamp 16 Colors Touch/Remote Control (4.7 inch)
Mind-Glowing$18.414.5★
RUIXINDA Levitating Moon Lamp Magnetic Floating Moon Lamp Spinning Luna Night Light with 3 Color Modes for Home Office Desk Decor Bedroom Unique Lamps Cool Tech Gadgets Gift for Women Kids
RUIXINDA$73.764.3★
What buyers say about moon
What buyers praise and complain about, mined from review topics.What buyers love
“It's really bright”
“The quality exceeded my expectations, and the black finish looks elegant and stylish”
“Colors are beautiful”
“Cool Gift”
“Great value”
“As described”
“Easy to use”
“Good variety of images”
“Fun for grandkids”
“The size is perfect as well”
What buyers complain about
“Bad quality”
“broke after just a few uses”
“Stopped charging; wont work without being plugged in”
“The cord is short”
“No brightness control”
“Images blurry”
“The price is too high for something so cheap”
“Complete false advertising”
“it just doesnt work like its supposed to”
“Colors fade after some time”
Top return reasons
Common questions
- Is moon profitable to sell on Amazon United States?
- The niche generates $546K/yr across 20 tracked products. 90-day search growth is -2.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the moon niche?
- 17 brands and 33 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in moon?
- Top complaints mined from reviews: Quality-Overall, Durability, Charging. The return rate is 3.2%.
- When does demand for moon peak?
- Demand peaks in Sep–Oct–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the moon niche?
- Listings span $11.86–$109.24; the average listing price is $30.26 (sweet spot $15–$100). The average incumbent carries 6,088 reviews — the moat a new listing must climb.