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Montezuma Tool Box

Fail

Products sell for $600.55 on average, outside the sweet spot, so Montezuma Tool Box is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$310K/yr129K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
46%top-5 click share · 7 brands · 54 sellers

Flapen Score

Montezuma Tool Box against its category

The dotted line is the Tools & Home Improvement average. Past it, Montezuma Tool Box is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Montezuma Tool Box market on Amazon at a glance

Shoppers on Amazon United States searched for Montezuma Tool Box 129K times last year and spent an estimated $310K. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $310K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
0.4%
Market size, estimated
$310Ka year
Peak month
November1.5× the quietest month
Top search term
triangle tool box55K searches a year

02 · Price

A sale here is worth $600.55.

Listings sell for $600.55 on average, from $100.01 to $1490.35. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $600.55 that is $0 to $60K a year per listing.

Average price
$600.55above the $15 to $100 sweet spot
Price range
$100.01–$1490.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$60K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #1,767 within Tool Organizers. It carries 66 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
47%
Out of stock, average day
20.4%
Average rank
#1,767in Tool Organizers
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
66per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Montezuma Tool Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$19K$28K$37K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

7 rising

Sellers

54

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

1%

  • Montezuma77%
  • Powerbuilt12%
  • HOMREST6%
  • confote3%
  • Extreme Tools1%
  • Storsmart1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Montezuma Tool Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Montezuma Tool Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • triangle tool box55K/yr
  • montezuma tool box39K/yr
  • triangle toolbox12K/yr
  • montezuma8K/yr
  • road tool box6K/yr
  • montezuma triangle toolbox8K/yr

Reviews and returns

What reviews say buyers love and hate about Montezuma Tool Box

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Design-Overall”
38%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“This tool box is very poor quality”
A buyer, on “Quality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Montezuma Tool Box questions

Answered from the same tracked data.