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Mohawk Wig

Fail

Demand is soft, at -30.2% this quarter, so Mohawk Wig is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$507K/yr175K searches / yr
90-day growth
-30.2%search demand this quarter
Competition
78%top-5 click share · 7 brands · 23 sellers

Flapen Score

Mohawk Wig against its category

The dotted line is the Tools & Home Improvement average. Past it, Mohawk Wig is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mohawk Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Mohawk Wig 175K times last year and spent an estimated $507K. The top 5 brands take 94% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $507K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-30.2%
Conversion, latest week
8.6%
Market size, estimated
$507Ka year
Peak month
October2.3× the quietest month
Top search term
mohawk fill sticks60K searches a year

02 · Price

A sale here is worth $33.97.

Listings sell for $33.97 on average, from $6.72 to $226.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $33.97 that is $42K to $51K a year per listing.

Average price
$33.97inside the $15 to $100 sweet spot
Price range
$6.72–$226.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
$42K–$51K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Adhesives & Sealers. It carries 1,019 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#73in Adhesives & Sealers
Average rating
3.97 starsAmazon United States average 4.42 stars
Average reviews
1,019per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Mohawk Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

$0$51K$101K$152K$203K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

23

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Mohawk Home42%
  • Mohawk Finishing Products29%
  • SMAPHY11%
  • MOHAWK7%
  • Kenbry5%
  • ZYFXWLJS4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Mohawk Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.3×

Search terms

Top Mohawk Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mohawk fill sticks60K/yr
  • fill stick14K/yr
  • fil stick12K/yr
  • filler stick5K/yr
  • mohawk fill stick9K/yr
  • fill stick white12K/yr
  • fil stick white8K/yr
  • white wood filler stick9K/yr
  • mohawk fil-stik3K/yr
  • fil stik6K/yr

Reviews and returns

What reviews say buyers love and hate about Mohawk Wig

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
33%of negative reviews mention “Functionality-Overall”
2.5%of orders come back
“It does not work well”
A buyer, on “Functionality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mohawk Wig questions

Answered from the same tracked data.