mogul base 3 way light bulb
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$18.49avg listing price — sweet spot $15–$100
Review moat
Good586.36avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.77–$27.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 28K searches
Competition
Bad85%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, mogul base 3 way light bulb is a $51K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
mogul base 3 way light bulb market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $55K–$74K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #939
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 7.0%
- Avg brand age
- 68 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
48
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
4%
- GEPLAD26%
- GE23%
- SETEN22%
- Triangle Bulbs16%
- OHLECTRIC6%
- DiCUNO3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×
Top mogul base 3 way light bulb search terms
- mogul base light bulb11K/yr
- mogul base 3 way light bulb11K/yr
- large base light bulb3K/yr
- large base light bulbs3K/yr
Top mogul base 3 way light bulb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GEPLAD 2-Pack Mogul Base 3 Way LED Light Bulb 10/20/30W 100/200/300 Watt Equivalent Soft White 3000K for Antique Floor Lamp
GEPLAD$27.064.4★394 rev
SETEN 2-Pack Mogul Base 3 Way Bulbs LED 10/20/30 Watts Replacement Incandescent Light Bulb 100/200/300W 2700K Soft White PS25 for Antique Floor Lamp
SETEN$23.374.4★219 rev
![Light Bulb Adapter for Antique Floor Lamp Mogul Socket [Misc.]](https://m.media-amazon.com/images/I/41qI016lvyL.jpg)
Light Bulb Adapter for Antique Floor Lamp Mogul Socket [Misc.]
Triangle Bulbs$6.774.6★2,531 rev
GE 3 Way Incandescent Mogul Base Bulbs 100/200/300 Watt PS25 Soft White 2 Pack
GE$23.494.0★900 rev
GE 41459 100/300 SW 3WY Bulb
GE$13.884.2★844 rev
Newest
by launch date
OHLECTRIC 3-Way Incandescent Light Bulbs (2-Pack) 100/200/300W PS25 Shape E39 Mogul Base 120V Dimmable Indoor Table & Floor Lamps
OHLECTRIC$26.6921 rev
GEPLAD 2 Pack 3-Way Mogul Base Light Bulb 10/20/30W LED (Replaces 100/200/300W) 4000K Cool White 1300/2600/3900 Lumens E39 Base for Vintage Torchiere Floor Lamps
GEPLAD$27.4712 rev
E39 to E26 Light Socket Adapter Regular Light Bulb Adapter for Antique Floor Lamp Mogul Socket Mogul to Standard Socket Reducer UL Listed
EMNOOTI$9.9033 rev
SETEN 2-Pack Mogul Base 3 Way Bulbs LED 10/20/30 Watts Replacement Incandescent Light Bulb 100/200/300W 2700K Soft White PS25 for Antique Floor Lamp
SETEN$23.37219 rev
GEPLAD 2-Pack Mogul Base 3 Way LED Light Bulb 10/20/30W 100/200/300 Watt Equivalent Soft White 3000K for Antique Floor Lamp
GEPLAD$27.06394 rev
Trending
90-day click momentumOHLECTRIC 3-Way Incandescent Light Bulbs (2-Pack) 100/200/300W PS25 Shape E39 Mogul Base 120V Dimmable Indoor Table & Floor Lamps
OHLECTRIC$26.693.7★
E39 to E26 Light Socket Adapter Regular Light Bulb Adapter for Antique Floor Lamp Mogul Socket Mogul to Standard Socket Reducer UL Listed
EMNOOTI$9.904.2★
GEPLAD 2 Pack 3-Way Mogul Base Light Bulb 10/20/30W LED (Replaces 100/200/300W) 4000K Cool White 1300/2600/3900 Lumens E39 Base for Vintage Torchiere Floor Lamps
GEPLAD$27.473.7★
Satco PS25 LED Three-Way Lamp 10/22/33W E39d Mogul Base 2700K Warm White 1300-4000 Lumen White Finish Non-Dimmable (1)
Satco$22.344.2★
SETEN 2-Pack Mogul Base 3 Way Bulbs LED 10/20/30 Watts Replacement Incandescent Light Bulb 100/200/300W 2700K Soft White PS25 for Antique Floor Lamp
SETEN$23.374.4★
What buyers say about mogul base 3 way light bulb
What buyers praise and complain about, mined from review topics.What buyers love
“Shining brightly”
“these bulbs fit it perfectly”
“Works as advertised”
“Works great as an LED replacement for the bulb in an antique lamp we inherited from a relative”
“I am pleased with the quality of the adapter”
“it was much less expensive than elsewhere”
“Great LED Mogul light bulb”
“Easy to use”
“We all like the color”
“Works great”
What buyers complain about
“Noisy”
“However, the LED flicker that plagues many modern bulbs doesn't exempt this one”
“Way too large”
“Not the way lightbulbs are supposed to work”
“that blew out within a few days”
“Dont spend your money on these”
“only had one brightness setting left”
“The lamp is as descrbed in the promotional description”
“Not Reliable”
“The first one I bought was too tall the second when was perfect”
Top return reasons
Common questions
- Is mogul base 3 way light bulb profitable to sell on Amazon United States?
- The niche generates $51K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the mogul base 3 way light bulb niche?
- 8 brands and 48 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in mogul base 3 way light bulb?
- Top complaints mined from reviews: Noise Level, Bulb Flicker/Dimming/Color, Size-Overall. The return rate is 3.7%.
- When does demand for mogul base 3 way light bulb peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the mogul base 3 way light bulb niche?
- Listings span $6.77–$27.47; the average listing price is $18.49 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.