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Mogul Base 3 Way Light Bulb

Fail

Shoppers spend only $51K a year here, so Mogul Base 3 Way Light Bulb is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$51K/yr28K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
85%top-5 click share · 8 brands · 48 sellers

Flapen Score

Mogul Base 3 Way Light Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, Mogul Base 3 Way Light Bulb is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mogul Base 3 Way Light Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Mogul Base 3 Way Light Bulb 28K times last year and spent an estimated $51K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
9.9%
Market size, estimated
$51Ka year
Peak month
January2.2× the quietest month
Top search term
mogul base light bulb11K searches a year

02 · Price

A sale here is worth $18.49.

Listings sell for $18.49 on average, from $6.77 to $27.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $18.49 that is $5K to $9K a year per listing.

Average price
$18.49inside the $15 to $100 sweet spot
Price range
$6.77–$27.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #939 within Light Sockets. It carries 586 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#939in Light Sockets
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
586per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Mogul Base 3 Way Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

$0$5K$10K$15K$20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

48

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

4%

  • GEPLAD26%
  • GE23%
  • SETEN22%
  • Triangle Bulbs16%
  • OHLECTRIC6%
  • DiCUNO3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Mogul Base 3 Way Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Mogul Base 3 Way Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mogul base light bulb11K/yr
  • mogul base 3 way light bulb11K/yr
  • large base light bulb3K/yr
  • large base light bulbs3K/yr

Reviews and returns

What reviews say buyers love and hate about Mogul Base 3 Way Light Bulb

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Brightness/Shine/Glow”
22%of negative reviews mention “Noise Level”
3.7%of orders come back
“Noisy”
A buyer, on “Noise Level”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mogul Base 3 Way Light Bulb questions

Answered from the same tracked data.