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Moen Aerator

Fail

Returns run at 6.1% of orders, so Moen Aerator is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$114K/yr172K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
46%top-5 click share · 21 brands · 52 sellers

Flapen Score

Moen Aerator against its category

The dotted line is the Tools & Home Improvement average. Past it, Moen Aerator is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moen Aerator market on Amazon at a glance

Shoppers on Amazon United States searched for Moen Aerator 172K times last year and spent an estimated $114K. The top 5 brands take 71% of clicks. Demand peaks in Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
5.6%
Market size, estimated
$114Ka year
Peak month
March1.6× the quietest month
Top search term
moen faucet aerator28K searches a year

02 · Price

A sale here is worth $11.74.

Listings sell for $11.74 on average, from $6.85 to $26.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.74 that is $3K to $6K a year per listing.

Average price
$11.74under the $15 to $100 sweet spot
Price range
$6.85–$26.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #139 within Kitchen Fixtures. It carries 563 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#139in Kitchen Fixtures
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
563per listing
Listings tracked
31

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Moen Aerator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$11K$17K$23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

52

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

46%

Top 20: 89%

Open market

25%

  • Moen40%
  • DZQPPC9%
  • Sankoly9%
  • BBLFU7%
  • gcbcrit5%
  • FIX ZHANG5%

Demand

Moen Aerator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Moen Aerator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moen faucet aerator28K/yr
  • moen aerator28K/yr
  • moen bathroom faucet aerator21K/yr
  • moen aerator replacement17K/yr
  • moen a112.18.1m aerator17K/yr
  • moen kitchen faucet aerator14K/yr
  • moen faucet aerator replacement8K/yr
  • moen sink aerator replacement5K/yr
  • moen kitchen faucet aerator replacement6K/yr
  • moen bathroom faucet aerator replacement5K/yr

Reviews and returns

What reviews say buyers love and hate about Moen Aerator

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
6.1%of orders come back
“Very small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Moen Aerator questions

Answered from the same tracked data.