Is modern outdoor wall light profitable to sell on Amazon United States?

The niche generates $259K/yr across 27 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (43/100).

How competitive is the modern outdoor wall light niche?

18 brands and 35 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in modern outdoor wall light?

Top complaints mined from reviews: Durability, Quality-Overall, Assembly/Installation. The return rate is 13.4% — above our launch gate.

When does demand for modern outdoor wall light peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 5.2× the quietest.

What does it cost to enter the modern outdoor wall light niche?

Listings span $39.78–$491.33; the average listing price is $117.79 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.

modern outdoor wall light

Skip it

High returns (13.4%) — this niche doesn't clear our bar today.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Good$117.79

avg listing price — sweet spot $15–$100

Review moat

Good872.56

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Market size

Okay$259K

$259K/yr · 385K searches

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

Price range

Bad$39.78–$491.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.4%

return rate — above 5% kills the launch gate

Signals Quality Gap High Returns High Price

According to Flapen's Amazon United States niche tracking, modern outdoor wall light is a $259K/yr Amazon United States market (385K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

modern outdoor wall light market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $471K–$589K; units × avg price
Conversion rate: 0.6%
Avg BSR: #2,190
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 12.0%
Avg brand age: 33 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

24%

POOFZY24%
Govee16%
CETELUMA13%
Enbrighten10%
LITSOUL8%
Ecoeve5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.2×

Open Trend

Top modern outdoor wall light search terms

led house lights19K/yr +4.1%0.2% conv.
roof lights for house21K/yr -25.1%0.1% conv.
under eve lights for house exterior21K/yr -24.0%0.3% conv.
house lights outdoor all year60K/yr -54.6%0.4% conv.
house led lights outdoor17K/yr +11.3%0.4% conv.
led lights for house13K/yr -2.4%0.2% conv.
outdoor house lights for under the roof10K/yr -15.0%0.3% conv.
eve lights for house exterior17K/yr -26.3%0.5% conv.
forever lights24K/yr -24.9%0.2% conv.
year round outdoor lights8K/yr +338.3%4.1% conv.

All search terms

Top modern outdoor wall light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

POOFZY Permanent Outdoor Lights for House 200ft RGB+IC Smart Outdoor Decor 50 Scene Modes App/Remote Control for Christmas V-Day Thanksgiving Daily & Holiday Party Decor

POOFZY$173.594.0★905 rev

Govee Permanent Outdoor Lights 2 100ft RGBIC Outdoor Lights with 100 Modes

Govee$216.304.6★2,953 rev

Enbrighten Eternity Permanent Outdoor Lights 100ft 72 Lights Smart

Enbrighten$177.684.6★194 rev

CETELUMA 300FT Permanent Outdoor RGB Lights IP67 Waterproof Smart Eave Lighting with App/Remote Control Eaves Light DIY LED Scenes Modes for House Roof Decor Party (300FT)

CETELUMA$76.183.3★21 rev

Ecoeve Permanent Outdoor Lights for House 210ft RGB+IC Lights with 16 Million Colors & 50 Scene Modes App/Remote Control IP67 Waterproof DIY Music Sync for Christmas Holiday & Party Decor

Ecoeve$149.664.2★37 rev

Newest

by launch date

CETELUMA 300FT Permanent Outdoor RGB Lights IP67 Waterproof Smart Eave Lighting with App/Remote Control Eaves Light DIY LED Scenes Modes for House Roof Decor Party (300FT)

CETELUMA$76.1821 rev

1mo ago

CETELUMA 300FT Permanent Outdoor RGB Lights IP67 Waterproof Smart Eave Lighting with App/Remote Control Eaves Light DIY LED Scenes Modes for House Roof Decor Christmas Party

CETELUMA$46.4830 rev

2mo ago

LITSOUL 400FT Permanent Outdoor Lights for House Waterproof Smart RGB Eave LED Lighting with 16 Million Colors IP67 Outdoor Strip Lights for Christmas Halloween Holiday Daily Decorations(400FT)

LITSOUL$98.58634 rev

2mo ago

POOFZY Permanent Outdoor Lights for House 49ft RGB+IC Smart Outdoor Decor 50 Scene Modes App/Remote Control IP67 Waterproof for Christmas Easter Daily & Holiday Party Decor House Roof Lighting

POOFZY$58.85905 rev

4mo ago

Ecoeve Permanent Outdoor Lights for House 210ft RGB+IC Lights with 16 Million Colors & 50 Scene Modes App/Remote Control IP67 Waterproof DIY Music Sync for Christmas Holiday & Party Decor

Ecoeve$149.6637 rev

4mo ago

What buyers say about modern outdoor wall light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow27%

“lights are bright”

Assembly/Installation13%

“Super easy to set up”

Quality-Overall8%

“Excellent product”

Color8%

“The colors are beautiful”

Value For Money7%

“Affordable”

Durability4%

“the material is pretty durable”

Design-Overall3%

“The design feels durable”

Remote Control3%

“The remote control is a nice bonus and works well”

Ease Of Use3%

“Easy to use”

Advertised Vs Actual Product2%

“Better than I imagined”

What buyers complain about

Durability28%

“Not durable”

Quality-Overall9%

“The quality control should be better”

Assembly/Installation7%

“didnt have a chance to install them”

Functionality-Overall6%

“Stop working”

Color6%

“red went out”

Value For Money5%

“So expensive for nothing”

Bulb Flicker/Dimming/Color4%

“Lights have strange flicker”

Brightness/Shine/Glow3%

“Not even one light works”

Adhesion/Stickiness3%

“the the adhesive starts falling off”

Connectivity-Overall3%

“would never connect to app”

Top return reasons

Advertised Vs Actual Product11%

Functionality-Overall10%

Value For Money10%

Color9%

Bulb Flicker/Dimming/Color9%

Defective Material/Parts8%

Brightness/Shine/Glow8%

Assembly/Installation6%

Size-Overall6%

Product Condition5%

Common questions

Is modern outdoor wall light profitable to sell on Amazon United States?: The niche generates $259K/yr across 27 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (43/100).
How competitive is the modern outdoor wall light niche?: 18 brands and 35 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in modern outdoor wall light?: Top complaints mined from reviews: Durability, Quality-Overall, Assembly/Installation. The return rate is 13.4% — above our launch gate.
When does demand for modern outdoor wall light peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 5.2× the quietest.
What does it cost to enter the modern outdoor wall light niche?: Listings span $39.78–$491.33; the average listing price is $117.79 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.