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Modern Mailbox

Fail

The top 5 brands take 94% of clicks, so Modern Mailbox is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$77K/yr45K searches / yr
90-day growth
+10.0%search demand this quarter
Competition
80%top-5 click share · 8 brands · 54 sellers

Flapen Score

Modern Mailbox against its category

The dotted line is the Tools & Home Improvement average. Past it, Modern Mailbox is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Modern Mailbox market on Amazon at a glance

Shoppers on Amazon United States searched for Modern Mailbox 45K times last year and spent an estimated $77K. The top 5 brands take 94% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
3.5%
Market size, estimated
$77Ka year
Peak month
April1.5× the quietest month
Top search term
red mailbox29K searches a year

02 · Price

A sale here is worth $48.62.

Listings sell for $48.62 on average, from $15.60 to $147.41. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $48.62 that is $0 to $5K a year per listing.

Average price
$48.62inside the $15 to $100 sweet spot
Price range
$15.60–$147.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #47 within Mailboxes & Accessories. It carries 2,615 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
86%
Out of stock, average day
17.6%
Average rank
#47in Mailboxes & Accessories
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,615per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Modern Mailbox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

$0$8K$15K$23K$31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

54

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

4%

  • ARCHITECTURAL MAILBOXES65%
  • RAINHOL16%
  • KYODOLED7%
  • GAINES MANUFACTURING INC3%
  • Fivolan3%
  • VERSASKY2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Modern Mailbox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Modern Mailbox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red mailbox29K/yr
  • red mailboxes for outside11K/yr
  • red mailbox post mount5K/yr

Reviews and returns

What reviews say buyers love and hate about Modern Mailbox

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
13%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Very large”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Modern Mailbox questions

Answered from the same tracked data.