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Mobile Base

Fail

The top 5 brands take 93% of clicks, so Mobile Base is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$288K/yr74K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
59%top-5 click share · 9 brands · 43 sellers

Flapen Score

Mobile Base against its category

The dotted line is the Tools & Home Improvement average. Past it, Mobile Base is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mobile Base market on Amazon at a glance

Shoppers on Amazon United States searched for Mobile Base 74K times last year and spent an estimated $288K. The top 5 brands take 93% of clicks. Demand peaks in Apr–May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $288K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
4.2%
Market size, estimated
$288Ka year
Peak month
April4.1× the quietest month
Top search term
mobile base16K searches a year

02 · Price

A sale here is worth $92.84.

Listings sell for $92.84 on average, from $26.39 to $234.44. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $92.84 that is $0 to $9K a year per listing.

Average price
$92.84inside the $15 to $100 sweet spot
Price range
$26.39–$234.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #482 within Stands & Mobile Bases. It carries 903 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#482in Stands & Mobile Bases
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
903per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Mobile Base products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$23K$35K$46K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

43

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

4%

  • BORA46%
  • WEN15%
  • KASTFORCE15%
  • VEVOR13%
  • Shop Fox4%
  • Jet2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Mobile Base search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 4.1×

Search terms

Top Mobile Base search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mobile base16K/yr
  • mobile tool base9K/yr
  • mobile base for shop equipment9K/yr
  • heavy duty mobile base4K/yr
  • table saw mobile base6K/yr
  • table saw casters6K/yr
  • table saw wheels5K/yr
  • drill press mobile base4K/yr
  • mobile power tool bases4K/yr
  • bora mobile base4K/yr

Reviews and returns

What reviews say buyers love and hate about Mobile Base

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Instructions/User Manual/Troubleshooting”
2.8%of orders come back
“1) the instructions are difficult to read.”
A buyer, on “Instructions/User Manual/Troubleshooting”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mobile Base questions

Answered from the same tracked data.