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Mirror Paint

Fail

The top 5 brands take 100% of clicks, so Mirror Paint is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$100K/yr139K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
91%top-5 click share · 5 brands · 41 sellers

Flapen Score

Mirror Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Mirror Paint is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mirror Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Mirror Paint 139K times last year and spent an estimated $100K. All 5 brands take every click. Demand peaks in Mar. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
4.9%
Market size, estimated
$100Ka year
Peak month
March1.7× the quietest month
Top search term
mirror paint66K searches a year

02 · Price

A sale here is worth $14.83.

Listings sell for $14.83 on average, from $6.51 to $42.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $14.83 that is $11K to $15K a year per listing.

Average price
$14.83under the $15 to $100 sweet spot
Price range
$6.51–$42.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$15K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Paint & Primer. It carries 3,442 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#87in Paint & Primer
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
3,442per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Mirror Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

$0$15K$30K$45K$60K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Rust-Oleum67%
  • Krylon17%
  • FunStick7%
  • FusionFirm5%
  • ARTME4%

Demand

Mirror Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top Mirror Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mirror paint66K/yr
  • mirror spray paint18K/yr
  • mirror effect spray paint12K/yr
  • mirror paint for glass8K/yr
  • mirror spray paint for glass7K/yr
  • liquid mirror4K/yr
  • looking glass spray paint6K/yr
  • rustoleum mirror effect spray paint5K/yr
  • krylon looking glass spray paint6K/yr
  • mirror effect paint4K/yr

Reviews and returns

What reviews say buyers love and hate about Mirror Paint

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Paint Quality”
29%of negative reviews mention “Paint Quality”
0.8%of orders come back
“The paint sprayed everywhere”
A buyer, on “Paint Quality”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mirror Paint questions

Answered from the same tracked data.