Mini Pliers

Shoppers searched for this 937K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $843K a year.

Searches, last 12 months

937K

Growth, 90 days vs prior 90

+11.9%

Conversion, latest week

2.9%

Market size, estimated

$843Ka year

Peak month

June2.1× the quietest month

Top search term

workpro257K searches a year

Listings sell for $31.34 on average, from $5.00 to $222.28. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $31.34 that is $8K to $16K a year per listing.

Average price

$31.34inside the $15 to $100 sweet spot

Price range

$5.00–$222.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

1.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #65 within Pliers. It carries 2,466 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#65in Pliers

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

2,466per listing

Listings tracked

54

20 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

18Amazon's first-year sales bar

Average brand age

47 months