Is Mini Flashlights profitable to sell on Amazon United States?

Flapen scores Mini Flashlights 65 out of 100 on Amazon United States, a Pass. Shoppers spend $335K a year across 65 tracked products. Amazon counts 3 of the 4 products launched in the last year as successful launches. Search demand grew +15.5% in the last 90 days.

How competitive is the Mini Flashlights niche on Amazon United States?

42 brands and 99 sellers compete in Mini Flashlights on Amazon United States. The top 5 Mini Flashlights products take 27% of clicks, and the top 5 brands take 47%.

What do buyers complain about in Mini Flashlights?

Mini Flashlights buyers on Amazon United States complain most about Brightness/Shine/Glow, Size-Overall, and Durability. Returns run at 1.3% of orders.

When does demand for Mini Flashlights peak?

Search demand for Mini Flashlights on Amazon United States peaks in Nov–Dec, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Mini Flashlights niche?

Mini Flashlights sells for $15.45 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $4.16 to $36.92. The average product has 5,950 reviews, the count a new listing must catch up to.

Mini Flashlights

Pass

Mini Flashlights scores 65 out of 100, a Pass. Shoppers spend $335K a year here, search demand grew +15.5% this quarter, and returns run at 1.3% of orders.

Filters No Dominant Brand

Flapen Score: 65
65 / 100Top 3% of 9,536 Tools & Home Improvement niches · +17 vs the category median of 48
Market size: $335K/yr311K searches / yr
90-day growth: +15.5%search demand this quarter
Competition: 27%top-5 click share · 42 brands · 99 sellers

Flapen Score

Mini Flashlights against its category

The dotted line is the Tools & Home Improvement average. Past it, Mini Flashlights is stronger. Inside it, weaker.

65Pass

This niche Category average

See the method

Market

The Mini Flashlights market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Flashlights 311K times last year and spent an estimated $335K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $335K a year.

Searches, last 12 months: 311K
Growth, 90 days vs prior 90: +15.5%
Conversion, latest week: 7.0%
Market size, estimated: $335Ka year
Peak month: December2.0× the quietest month
Top search term: mini flashlights126K searches a year

02 · Price

A sale here is worth $15.45.

Listings sell for $15.45 on average, from $4.16 to $36.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $15.45 that is $2K to $4K a year per listing.

Average price: $15.45inside the $15 to $100 sweet spot
Price range: $4.16–$36.92
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 20K–25K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$4K
Returns: 1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #222 within Flashlights. It carries 5,950 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 92%
Prime listings: 100%
Out of stock, average day: 3.0%
Average rank: #222in Flashlights
Average rating: 4.55 starsAmazon United States average 4.42 stars
Average reviews: 5,950per listing
Listings tracked: 65

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 3Amazon's first-year sales bar
Average brand age: 42 months

Products