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Milwaukee Snips

Fail

Shoppers spend only $80K a year here, so Milwaukee Snips is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$80K/yr53K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
35%top-5 click share · 17 brands · 255 sellers

Flapen Score

Milwaukee Snips against its category

The dotted line is the Tools & Home Improvement average. Past it, Milwaukee Snips is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milwaukee Snips market on Amazon at a glance

Shoppers on Amazon United States searched for Milwaukee Snips 53K times last year and spent an estimated $80K. The top 5 brands take 83% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
4.1%
Market size, estimated
$80Ka year
Top search term
milwaukee snips17K searches a year

02 · Price

A sale here is worth $36.14.

Listings sell for $36.14 on average, from $8.54 to $198.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $36.14 that is $0 to $4K a year per listing.

Average price
$36.14inside the $15 to $100 sweet spot
Price range
$8.54–$198.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #449 within Nippers & Snips. It carries 1,180 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
75%
Out of stock, average day
4.4%
Average rank
#449in Nippers & Snips
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,180per listing
Listings tracked
51

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Milwaukee Snips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$2K$5K$7K$10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

255

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

35%

Top 20: 70%

Open market

14%

  • Milwaukee48%
  • DEWALT13%
  • KLEIN TOOLS11%
  • HURRICANE7%
  • FIRE ROSE4%
  • Wiss3%
  • Open — no brand owns it (11 brands, 14%)

Demand

Milwaukee Snips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked

Search terms

Top Milwaukee Snips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milwaukee snips17K/yr
  • milwaukee tin snips10K/yr
  • dewalt scissors7K/yr
  • tijeras para cortar metal milwaukee7K/yr
  • dewalt snips5K/yr
  • milwaukee aviation snips3K/yr
  • tin snips milwaukee4K/yr

Reviews and returns

What reviews say buyers love and hate about Milwaukee Snips

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Precision Of Cut”
1.6%of orders come back
“IF YOU PUSH HARD ENOUGHT MAYBE IT WILL START TO CUT”
A buyer, on “Precision Of Cut”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Milwaukee Snips questions

Answered from the same tracked data.