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Milwaukee Shears

Fail

The top 5 brands take 93% of clicks, so Milwaukee Shears is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$98K/yr24K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
74%top-5 click share · 8 brands · 138 sellers

Flapen Score

Milwaukee Shears against its category

The dotted line is the Tools & Home Improvement average. Past it, Milwaukee Shears is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milwaukee Shears market on Amazon at a glance

Shoppers on Amazon United States searched for Milwaukee Shears 24K times last year and spent an estimated $98K. The top 5 brands take 93% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
3.1%
Market size, estimated
$98Ka year
Peak month
April1.3× the quietest month
Top search term
milwaukee shears13K searches a year

02 · Price

A sale here is worth $131.59.

Listings sell for $131.59 on average, from $28.99 to $303.77. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $131.59 that is $0 to $13K a year per listing.

Average price
$131.59above the $15 to $100 sweet spot
Price range
$28.99–$303.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #114 within Power Tools. It carries 1,170 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
80%
Out of stock, average day
5.3%
Average rank
#114in Power Tools
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,170per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Milwaukee Shears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$10K$20K$29K$39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

138

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

4%

  • Milwaukee71%
  • YAWV7%
  • YEARTOP7%
  • PropeLannt4%
  • DEWALT4%
  • BDJHMP3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Milwaukee Shears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Milwaukee Shears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milwaukee shears13K/yr
  • milwaukee metal shears7K/yr
  • milwaukee sheet metal cutter4K/yr

Reviews and returns

What reviews say buyers love and hate about Milwaukee Shears

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Cutting/Trimming”
9%of negative reviews mention “Precision Of Cut”
2.4%of orders come back
“can't cut the ribbed portions”
A buyer, on “Precision Of Cut”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Milwaukee Shears questions

Answered from the same tracked data.